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Iron Horse Interactive
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Iron Horse Interactive is transforming the way people shop, decide, and buy on the Internet.
Iron Horse Interactive is transforming the way people shop, decide, and buy on the Internet.

21 followers
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Conference call in the real world

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Iron Horse Interactive Showcase

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Mobile Assisted Selling Tools

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Iron Horse Interactive Buying Guide

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According to this article from Reuters, online shopping cart abandonment rates average about 65 percent. However, only 14.6 percent of the top 1,000 retailers try to prevent and undo customer abandonment. Retailers have begun to fight cart abandonment by offering targeted marketing messages reminding customers of their unpurchased merchandise. Some of these reminder emails even offer discount codes to lure shoppers back to their carts. Do you think offering discounts for abandoned shopping carts will hurt or help the online retail industry?
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