Most companies are investing in content marketing but doubts remain over effectiveness, according to new research conducted by Redshift Research on behalf of Bite.
Most companies and brands now have a dedicated content marketing budget (63 percent ) and dedicated content marketing roles (61 percent), a study has found. However, only 28 percent of companies are able to measure the return-on-investment of content marketing and only 1 in 3 brands think their agencies truly understand the content need of their audiences.
Study also reveals 34 percent brands produced content for blog while 24 percent viewed as most effective for their business. Nearly 7 out of 10 produced content for social media marketing and 53 percent views it as the most effective tactic for their business.
More stat in this infographic, designed by stopcontentpollution.
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social media... I like this, though pondered on rule 29 for a while as I 'm not sure I entirely agree ...
Personally, shopping is one of my favourite ways to socialise. I shop with my friends and family both online and on the actual high street. I would estimate that in a poll of one (me) 90% of purchasing decisions are made following a (sometimes quite lengthy) discussion with family/ friends over coffee, dinner, cocktails (time of day dependent) email, phone call (remember those?) or social media.
I am more than happy for shops and brands I follow and frequent to ping me a special offer or promotion on twitter or Google+ . I like to think my favourite shops and brands value my custom, consider me a friend and as such they'll send me treats via social media. Perhaps I'm in the minority or i'm so time poor I have to multi task, but generally I'm happy to shop and socialise on social media and would even go as far to say I expect retailers/brands to communicate with me on my preferred social media platform. Ultimately, I suppose It all comes back to basic marketing principles ... Relevance and timing.
- Granby Marketing Services LtdClient Relationship Manager, 2013 - present
- The Direct Marketing AssociationRegional Manager - North, 2009 - 2013
Been involved in direct and digital marketing industry for many years and I'm still fascinated in the evolution of the media channels and inspired by great campaigns.
Interested in how technology enables opportunities for marketers & consumers, but even more interested in people and the importance of relationships within marketing for businesses, brands and consumers.