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Suzanne Kay
Works at Granby Marketing Services Ltd
Lives in Manchester, United Kingdom
18 followers|17,279 views
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Suzanne Kay

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A great infographic from +Pardot  comparing creative marketers and data-driven marketers. Which one are you leaning towards to?

  #bigdata   #contentmarketing   #digitalmarketing  
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Suzanne Kay

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Brands Invest in Content but Waver on Execution

Most companies are investing in content marketing but doubts remain over effectiveness, according to new research conducted by Redshift Research on behalf of Bite.

Most companies and brands now have a dedicated content marketing budget (63 percent ) and dedicated content marketing roles (61 percent), a study has found. However, only 28 percent of companies are able to measure the return-on-investment of content marketing and only 1 in 3 brands think their agencies truly understand the content need of their audiences.

Study also reveals 34 percent brands produced content for blog while 24 percent viewed as most effective for their business. Nearly 7 out of 10 produced content for social media marketing and 53 percent views it as the most effective tactic for their business.

More stat in this infographic, designed by stopcontentpollution.

Pin it: http://www.pinterest.com/pin/381539399653987277

Source: http://www.stopcontentpollution.com/#pages/latest-7
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Shocking! "76% of marketers don’t use behavioural data" / Remarketing. Do you believe this? We don't. http://ow.ly/v6Ht4
Are you ‘Always On’ and marketing in real-time? A new Adobe sponsored Razorfish study, The State of Always-On Marketing surveyed 685 ‘C-suite executives’ t. Marketing topic(s):Behavioural-ad-targeting. Advice by Danyl Bosomworth.
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Suzanne Kay

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MasterCard and Visa users may soon flip the switch on KitKat NFC payments

http://engt.co/1maKknF
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A great infographic from +Pardot  comparing creative marketers and data-driven marketers. Which one are you leaning towards to?

  #bigdata   #contentmarketing   #digitalmarketing  
1
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Suzanne Kay

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Suzanne Kay

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if it ain't broke don't fix it! 
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Suzanne Kay

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Happy Birthday, Tarantino! The man who brought us some of cinema's coolest characters. http://asos.to/1pd5tPN
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Suzanne Kay

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Robot Turtles is a game that teaches the basics of coding to children as young as three: http://on.mash.to/1cqPiK3
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People
Have her in circles
18 people
Eve Jennings's profile photo
Varun Singh (Bloggersdog)'s profile photo
Charlie T's profile photo
anshul khurania's profile photo
Contractor Club's profile photo
Simone Riches's profile photo
Syed Muhammad Ali Shah's profile photo
Simon Lundy's profile photo
Tink Taylor's profile photo
Work
Occupation
Client Relationship Manager
Skills
Marketing. Business Development. Client Relationships. Account Manager
Employment
  • Granby Marketing Services Ltd
    Client Relationship Manager, 2013 - present
  • The Direct Marketing Association
    Regional Manager - North, 2009 - 2013
Basic Information
Gender
Female
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Story
Tagline
Proud Mancunian & Marketer. Love music, comedy & interesting people.
Introduction

Been involved in direct and digital marketing industry for many years and I'm still fascinated in the evolution of the media channels and inspired by great campaigns.

Interested in how technology enables opportunities for marketers & consumers, but even more interested in people and the importance of relationships within marketing for businesses, brands and consumers.  

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not one to brag!
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Currently
Manchester, United Kingdom
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