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Suzanne Kay
21 followers -
Proud Mancunian & Marketer. Love music, comedy & interesting people.
Proud Mancunian & Marketer. Love music, comedy & interesting people.

21 followers
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A great infographic from +Pardot  comparing creative marketers and data-driven marketers. Which one are you leaning towards to?

  #bigdata   #contentmarketing   #digitalmarketing  
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Post has shared content
A great infographic from +Pardot  comparing creative marketers and data-driven marketers. Which one are you leaning towards to?

  #bigdata   #contentmarketing   #digitalmarketing  
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The top 30 must-read blogs for content marketers: http://slidesha.re/1kRwDZu #SlideShare #contentmarketing
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Brands Invest in Content but Waver on Execution

Most companies are investing in content marketing but doubts remain over effectiveness, according to new research conducted by Redshift Research on behalf of Bite.

Most companies and brands now have a dedicated content marketing budget (63 percent ) and dedicated content marketing roles (61 percent), a study has found. However, only 28 percent of companies are able to measure the return-on-investment of content marketing and only 1 in 3 brands think their agencies truly understand the content need of their audiences.

Study also reveals 34 percent brands produced content for blog while 24 percent viewed as most effective for their business. Nearly 7 out of 10 produced content for social media marketing and 53 percent views it as the most effective tactic for their business.

More stat in this infographic, designed by stopcontentpollution.

Pin it: http://www.pinterest.com/pin/381539399653987277

Source: http://www.stopcontentpollution.com/#pages/latest-7
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if it ain't broke don't fix it! 

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Happy Birthday, Tarantino! The man who brought us some of cinema's coolest characters. http://asos.to/1pd5tPN
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Shocking! "76% of marketers don’t use behavioural data" / Remarketing. Do you believe this? We don't. http://ow.ly/v6Ht4
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