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IMR Publications
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sports sponsorship marketing data reports research consultancy activation analysis
sports sponsorship marketing data reports research consultancy activation analysis

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Tips for sustainable sponsorship from UK Sponsorship Awards: http://bit.ly/1Q1gBOm
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Mixed martial arts eg #UFC cut violence in marketing according to sports marketing journal: http://bit.ly/1MwfmGq
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Following dawn raids in Switzerland, the crisis at FIFA is likely to bring the spotlight round to sponsors.
What are the possible implications for current sponsors and FIFA?

Could new sponsors emerge paying similar rights fees?

Is the timing good for sponsors wanting to pull out?

Is the timing actually good for Sepp Blatter?

See IMR's take on the matter: http://bit.ly/1GDmCNk
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Tokyo 2020 is on track to hit $1.5bn domestic sponsorship target - but curiously has sold shared package to two banks. Will it work? And what implications does it have for the industry? http://bit.ly/1aOviTP
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New report shows that the global car industry spends $1.3bn on sports sponsorship (excluding motorsports). Findings show:

GM is biggest spender
USA biggest market
Luxury brands have best strategies
Chinese market is growing fast - but its brands are relatively inactive (at present)
Rights fees in golf, tennis and sailing likely to be affected by car industry changes
Portfolio rationalisation overdue

Read executive summary and more details: http://bit.ly/1CAJTMg
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Chelsea's new $60 million per season deal with Yokohama suggests a new round of sponsorship fee inflation in top European soccer - but what are the implications? http://bit.ly/1wpMvaW
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