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Yahoo Wants Google's Spot as the Default iOS Search Engine http://ow.ly/2FK0Ip
Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine.
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Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote http://ow.ly/2FJcbZ
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Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings? http://ow.ly/2FIMSu
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1.
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Will Google Reward Secure Websites With Better Search Rankings? http://ow.ly/2FIeIQ
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Google & Bing Now Showing LinkedIn Rich Snippets http://ow.ly/2FHlHa
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SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports] http://ow.ly/2FJrOu
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6 Tips to Protect a Large and Complex Website From Google Panda [Case Study] http://ow.ly/2FIZI3
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.
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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists http://ow.ly/2FIja8
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
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Google Testing InStore Conversions Tied to AdWords Ads http://ow.ly/2FHwIK
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What is SEM? Depends on Who You Ask http://ow.ly/2FGUim
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.
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SEO Tips, News & Updates
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SEO tips, news and updates for SEO professionals.