This has long been a personal bugbear of mine, e.g.:
I still make that mistake regularly.
The ability to place your own personal experience in the proper context is one of the "things that make a great marketer".
I'd argue we tend to assume you can't change your sender name, when what we really mean is you can't change your name to something stupidly unrecognizable.
At any rate, it's a relatively unexplored topic considering it's at least as important as subject lines (about which gazillions of articles are written) for driving inbox attention.
- KvB School of Technology, Sydney
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- GrowMint Digital AgencyBusiness Director, 2012 - presentGrowMint is a full services digital agency – We focus to help brands to harness digital technology, internet & creativity as closely as possible to enlarge market, and give them the power to reach potential customers and more connected. As the Managing Director, I work closely with clients as their strategic partner by providing recommendation, advice and solution through performance-based digital advertising approach. After setting up a highly profitable agency in less than two years, I worked closely with GrowMint’s team to increase service quality and develop more services using unorthodox methods including brand crisis management, virality and strategic communication.
- Living Social indonesiaEmail Marketing
- Urbanesia.com . Ayoklik, PT.Strategic Analyst
- Tokobagus.com . Tokobagus, PT.Statistic & Analytics
- Oktagon.co.id . Oktagon Citra Mandiri, PT.E-commerce Analysis
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