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Ridhi Mahendra
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My latest with the results of a from line test I ran with a newsletter.

I'd argue we tend to assume you can't change your sender name, when what we really mean is you can't change your name to something stupidly unrecognizable.

At any rate, it's a relatively unexplored topic considering it's at least as important as subject lines (about which gazillions of articles are written) for driving inbox attention.

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Hooo.. nice!
This article speaks to a pressing need to revisit all those forms and admin emails etc. and make sure the non-email expert also understands what you mean.

This has long been a personal bugbear of mine, e.g.:

http://www.email-marketing-reports.com/iland/2011/06/get-out-of-your-own-head-and-build-email-campaigns-for-people.html

I still make that mistake regularly.

The ability to place your own personal experience in the proper context is one of the "things that make a great marketer".

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Hahaha...
Cool G+ Vs Facebook
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Urbanesia Luncurkan Mobile Web Versi Baru | TeknoUp http://shar.es/HAQip
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