After 42 years spent buying Colombian beans, #Starbucks
is opening its first café in the country in the first half of 2014. The giant Seattle #coffee
company said it will launch in Bogota via a joint venture with Alsea – which operates more than 500 stores across Mexico, Argentina and Chile – and Grupo Nutresa. Starbucks also said it’s starting a 3-year, $3 million public-private partnership with USAID to increase Colombian coffee yields and boost the economic standing of the country’s farmers. “We are extremely respectful of the coffee culture here,” said Cliff Burrows, president of Starbucks’ Americas division, in a phone interview from Bogota. “Coffee is a part of everyday life here.” The company first opened in Mexico a decade ago and is now operating in a dozen Latin American countries.