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Terence Mace
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Terence's posts

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I just levelled up in Agar.io! I'm now level 2!

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8 Weeks Until Mobile-Friendly Sites Dominate the SERPs

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Update on how we display snippets on mobile SERPs

<Tl;dr: do not block Googlebot for smartphones from accessing your mobile site! >

Almost a year ago, we announced that Googlebot-mobile user-agent was being replaced by Googlebot for smartphones (http://googlewebmastercentral.blogspot.jp/2014/01/a-new-googlebot-user-agent-for-crawling.html). Googlebot for Smartphones uses iPhone-based user-agent and obeys robots.txt, robots meta tag, and HTTP header directives for “Googlebot”, same as desktop.

For example, since the change, the robots.txt directive below blocks crawling for Googlebot and Googlebot for smartphone:

User-agent: Googlebot
Disallow: /


We’ve been seeing mobile websites that have that directive or that block access to critical resources such as JavaScript, CSS or images files. This prevents us from crawling and indexing their content properly.

For that reason, starting today, we’ll display a message in place of the description snippet for mobile search results blocking Googlebot for smartphones, just as we already do for search results blocking Googlebot .

Make sure Googlebot for smartphones can access and see your content properly. You can use the Fetch and Render as Google feature in Webmaster Tools, with the “Mobile: smartphone” option selected, to double-check that Googlebot for smartphones is not blocked. In addition, we strongly recommend not disallowing crawling of any CSS or JavaScript used on either the desktop or the mobile pages, so that we can recognize the pages appropriately.

If you have more questions, feel free to comment on this post or to ask on our Webmaster forums: https://productforums.google.com/forum/#!forum/webmasters
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Do you think Google will soon roll out a mobile SEO ranking factor?

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Here's a massive checklist of things to check to be mobile optimised. #seo   #mobileseo   #mobilestrategy  

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