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Bill Hunt
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Bill Hunt's posts

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Very proud of my inspiring wife!

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Cool new flavor of Absolut for my Texas friends - Absolut Texas http://www.absolut.com/us/products/absolut-texas  the first time Absolut has created a limited edition for a state. 

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Enjoyed the session in Vegas - this one should be even better!
SEO Training With Enge, Laratro, Hunt On Tap At +Pubcon New Orleans 2014

“Pubcon New Orleans 2014 will be filled with nearly a week of the world’s most competent social media and digital marketing practitioners, including our unique Pubcon Masters Group training program featuring +Eric Enge, +Joe Laratro, and +Bill Hunt leading one of three powerful updated session tracks.

Join us on St. Patrick’s Day in New Orleans for the Pubcon Masters Group organic search engine optimization (SEO) track, with in-depth sessions on the latest social media marketing and optimization research, led by noted SEO consultant Eric Enge, president of Stone Temple Consulting, Joe Laratro, president of Tandem Interactive, and Back Azimuth Consulting president Bill Hunt. [Read more...]”

http://bit.ly/19XCAOc

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Great drink for hot summer day! 

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81% of Paid Ads do not have a Corresponding Organic Listing

That is my new blog post  that I finally finished reviewing Google's updated research "Impact of Organic Ranking on Ad Click Incrementality
" detailing the incremental lift in clicks you get when you have paid and organic - http://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html

But what was more impressive/scary is that they found 81% of the time there is no corresponding organic listing for the advertiser.  We just spent a number of hours reviewing the code and logic of our Proximity Analysis since we were finding that as much as 95% of the time a company had a top 3 PPC ad listing but no corresponding organic listing in the top 3.  Being an fierce advocate of co-optimization I could not believe this was possible. 

Google went on to demonstrate that 66% of all the clicks happened when there was no a low ranking organic listings.  They did indicate that there is as much as a 50% increase when you have a paid listing and a #1 organic but also concede your mileage may vary based on context of the search and if it is branded or not. 

So it is critical that we at least take a look at where we are for our high cost per click terms and well as our high priority terms further necessitating the need for better collaboration between the paid and organic search teams. 

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Curious how many PPC Managers know how their highest CPC keywords perform in organic search? We have found that most have no idea and the SEO team is not aware either.   My recent blog post shows examples of how bad the problem is for some companies http://back-azimuth.com/how-do-your-expensive-ppc-keyword-perform-in-seo

Anyone do any specific analysis like this?

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Great recap of the IBM Marketing Survey - scary stats about how few use social signal data and other insights that can help them better talk to customers.   

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See why large enterprises are missing major keyword pockets and what I'm doing to remedy it.
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