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Center for Marketing Technology of Bentley University
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Yes to Bentley!
IN THIS STORY: Bentley University, Georgetown University, Villanova University, Bryant University, Lehigh University, Emerson University
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Executive Roundtable Series: Social Media Strategy by Chief Digital Officer is happening in NYC tomorrow! Ian Cross, our Director will be joining! #socialmediamarketing  
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How are You being Judged? 

Join MENG Boston tomorrow for “Creating High-Performance campaigns that Double your Pipeline.” at the CMT!!

Presented by Amy Bermar, award-winning marketer and PR strategist that successfully launched more than 100 companies. She’s now leading this next wave of high-performance marketing – by combining killer content, social marketing, and the urgency of news.

Seats are limited. Sign up now at 
http://members.mengonline.com/e/in/eid=131
Creating High-Performance Campaigns That Drive Hundreds – or Thousands – of Leads – and Double Your Pipeline”. Presented by Amy Bermar, award-winning marketer and PR strategist who has successfully launched more than 100 companies. She's now leading the next wave of high-performance marketing ...
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Don't forget to come to our event tomorrow. Learn about the award-winning strategy - Using the Buy till You Die Model to improve the efficiency of a sales force and hear about the Big Data, Customer Centricity as well as Marketing Analytics from an insider.
 
Join us this Thursday and learn how you can improve your sales force at the CMT with Steve Lerner 
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Learn more about Bentley's Center for Marketing Technology with Ian Cross, Director of Center for Marketing Technology of Bentley University
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Prof. Cross, the Director at the CMT will be conducting a workshop for Frost & Sullivan Marketing World 2015 in Boston called 'Unleashing the full Power of technology - enabled marketing' Feel free to say hi to him if you are joining.

http://www.frost.com/prod/servlet/summits-details-schedule.pag?as=attend&eventid=281436906
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Are you in NC and interested in Digital Marketing & Social Media Strategy ? Ian Cross, our Director, will be the moderator at Chief Digital Office Executive Round Table Series: Social Media Strategy in Charlotte, NC on April 23, 2014 from 5:30 pm onward. 
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Join Alyson Kaye, our Assistant Director at 89 Degrees' #webinar:  Customer Engagement in an Omni-Channel World on March 27th at 3:30. Sign up now at https://cc.readytalk.com/cc/s/registrations/new?cid=7bhieovl7nqj 
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Do you know that you can save time and money with #3D  printing? Find more about 3D printing and see the printer in person at the CMT
Learn how to save time and money with 3D printing for your business, from creating prototypes and replacement parts to promotional items for clients.
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We are looking for German Native Speakers now! Come to talk to the computer for two hours and get $50. Contact us at ga_cmt@bentley.edu for availability #marketing  
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Join us this Thursday and learn how you can improve your sales force at the CMT with Steve Lerner 
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People
In their circles
23 people
Have them in circles
13 people
Weilu Li's profile photo
Bentley University Graduate School of Business's profile photo
Usamon Kiki Williams's profile photo
Antonio Acciaro's profile photo
Giacomo Vitor's profile photo
Brandon Williams's profile photo
Auskunft.de's profile photo
TestBed Inc.'s profile photo
Mengjia Chen's profile photo
Contact Information
Contact info
Phone
781-891-3115
Email
Fax
781-891-3115
Address
Morison 220 175 Forest Street Waltham, MA 02452
Story
Introduction
The CMT supports the development of best practices in marketing strategy, research and customer insight that enables students, faculty and business professionals to implement innovative and actionable marketing programs. We provide the essential consulting, education and research for business partners and academia to deliver digital sustainable marketing strategies that shape our connected world.


Mission

The CMT supports the development of best practices in marketing strategy, research and customer insight that enable students, faculty and business professionals to implement innovative and actionable marketing programs. The CMT provides consulting, education and research for business partners and academia to deliver digital marketing, social media, data analytics, and sustainable marketing strategies that shape our connected world.


Research

The CMT supports Bentley academic community as well as corporate partners and clients in exploring the most engaging marketing questions we are facing today. Anually, the CMT hosts on average of over 250 focus groups and over 150 e-surveys targeting groups from 1,000 to over 100,000 respondents. Our client and project list span the worlds of consumer goods, retail, finance, healthcare, technology, government, healthcare, and education. Marketing analytics, primary and secondary research, digital marketing and social media tools are used to develop critical insights into consumer, industry and organizational behavior. The CMT research impacts major product launches, sales and marketing strategies, pre-and post-purchase planning, and return-on-investment decisions.

Teaching

The CMT is an extraordinary teaching resource that enables Bentley faculty to provide students with hands-on experience with a broad range of new and evolving marketing technology. Marketing faculty at Bentley draw on the center's rich resources to teach a highly innovative curriculum. Bentley's integrated business and marketing courses, as well as corporate immersion projects use the high tech, marketing specific capabilities of the CMT.

Consulting

Corporate clients, marketing services and technology firms and market researchers at agencies in the US and abroad benefit from collaborations and strategic consulting projects with the CMT. They enjoy access to the world class marketing expertise and experience of the CMT team as well as the center's cutting edge marketing technology. Clients benefit from impartial insights from the CMT and the Bentley Marketing Department benefits from a close involvement and understanding of the issues facing marketers today.