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Dana Chen
Works at AEGON
Attended Queen's University
Lives in Den Haag
104 followers|6,901 views
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Dana Chen

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I'm totally liking this Innocent smoothie campaign. Just hope enough people actually like knitting!
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Dana Chen

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Social media command centers, necessary or over the top? Haven't quite made up my mind yet. 
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Dana Chen

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In a way, this GS recidivism position is kind of genius. It's a financial bet, it's pretty innovative, kinda cynical, and somehow it's engineered to better society. 
http://www.economist.com/blogs/democracyinamerica/2012/08/social-impact-bonds?fsrc=scn/fb/wl/bl/socialimpactbond
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Dana Chen

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A site for the times, perfect for gawkers. http://richkidsofinstagram.tumblr.com/
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Dana Chen

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It is truly bizarre to see a brand praised for its social media innovativeness on the one hand, and see the core business struggle on the other hand. Yes, Ford, KLM, I'm looking at you. Would Nike, Virgin, or CocaCola be lauded for their marketing acumen if their products don't actually make any money? Surely social media is still new and ROI is hard to establish, but there must be some relationship between a business and social media success, no?
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Dana Chen

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Very curious to see if Marissa Mayer can pull this new CEO/mom thing off.   
http://nymag.com/thecut/2012/10/marissa-mayer-yahoo-ceo.html
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Another reason why everyone should read the book "French Kids Eat Everything", healthy food doesn't have to be the opposite of delicious. http://www.nytimes.com/2012/10/06/nyregion/healthier-school-lunches-face-student-rejection.html?smid=fb-nytimes&_r=0
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And now there's gonna be a whole machine working on replicating this kind of success. 
 
This summer’s pop hit, Carly Rae Jepsen’s cheerfully flirty “Call Me Maybe,” shows how much the hitmaking machine, and the music industry, has been upended by social media.

http://feeds.nytimes.com/click.phdo?i=a881c3ededfd5e80ec62842d5b4ad738
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Progressive's social media robot

How this kind of robotic tweeting to an already disastrous response strategy can make its way through a communications department, is mind-boggling. @null

wp
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Dana Chen

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The Social Economy by McKinsey Global Institute

How companies use social technologies to improve productivity. Page 91 onwards uses examples from TD and Farmers' Insurance on how they leverage internal and external social media.
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People
In their circles
268 people
Have them in circles
104 people
Gianluca D's profile photo
Mywiys Desinger's profile photo
faqih bellamy's profile photo
Ribbon Charm's profile photo
serdar nur's profile photo
Holly Hunt's profile photo
Funda Apak's profile photo
Navid Moazzez's profile photo
john isaac's profile photo
Work
Employment
  • AEGON
    Social media manager, present
  • PeerIndex
    Start-up foot soldier
  • Plains All American
    Analyst
  • Maersk
    Mgt Trainee
  • College Pro Painters
    Franchisee
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Den Haag
Previously
Toronto - Calgary - Cairo - Sheffield - Kingston - Tianjin - Ottawa - Utrecht - Amsterdam
Story
Tagline
I think about effective corporate use of social media.
Introduction
I'm interested in how corporate presences can leverage social media effectively, particularly by traditionally "uncool" industries and brands. My focus at the moment is on the rise of SoMe use in the financial services industry. 

I also occasionally share content on entrepreneurship, innovation, politics, and canine photography.

I blog at www.dotdana.com, formerly at www.investoralist.com.

Bragging rights
Have lived on three major continents in roughly equal parts. Master of obedient JRT.
Education
  • Queen's University
    Commerce, 2001 - 2005
  • Albert Campbell CI
    High School, 1997 - 2001
  • Universiteit van Amsterdam
    Int'l Relations, 2008 - 2008
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