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Dana Chen
116 followers -
I think about effective corporate use of social media.
I think about effective corporate use of social media.

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I'm totally liking this Innocent smoothie campaign. Just hope enough people actually like knitting!
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It is truly bizarre to see a brand praised for its social media innovativeness on the one hand, and see the core business struggle on the other hand. Yes, Ford, KLM, I'm looking at you. Would Nike, Virgin, or CocaCola be lauded for their marketing acumen if their products don't actually make any money? Surely social media is still new and ROI is hard to establish, but there must be some relationship between a business and social media success, no?

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Very curious to see if Marissa Mayer can pull this new CEO/mom thing off.   
http://nymag.com/thecut/2012/10/marissa-mayer-yahoo-ceo.html

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Another reason why everyone should read the book "French Kids Eat Everything", healthy food doesn't have to be the opposite of delicious. http://www.nytimes.com/2012/10/06/nyregion/healthier-school-lunches-face-student-rejection.html?smid=fb-nytimes&_r=0

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Social media command centers, necessary or over the top? Haven't quite made up my mind yet. 

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And now there's gonna be a whole machine working on replicating this kind of success. 
This summer’s pop hit, Carly Rae Jepsen’s cheerfully flirty “Call Me Maybe,” shows how much the hitmaking machine, and the music industry, has been upended by social media.

http://feeds.nytimes.com/click.phdo?i=a881c3ededfd5e80ec62842d5b4ad738

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In a way, this GS recidivism position is kind of genius. It's a financial bet, it's pretty innovative, kinda cynical, and somehow it's engineered to better society. 
http://www.economist.com/blogs/democracyinamerica/2012/08/social-impact-bonds?fsrc=scn/fb/wl/bl/socialimpactbond

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Progressive's social media robot

How this kind of robotic tweeting to an already disastrous response strategy can make its way through a communications department, is mind-boggling. @null

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