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Heather Easterday
Works at Easterday Associates
Attended Jack C. Massey Graduate School of Business
Lives in Nashville, TN
174 followers|85,091 views


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Isn't it good that we have time to learn and grow?  I'm an entrepreneur and marketing strategist trying to return to old ways of doing work in new and uncertain times.  Work is just that. . .work.  But, that doesn't have to be evil or unedifying.

Beyond a healthy bottomline, I seek to help me and others build our businesses with the intention of doing good.  What's that mean?  It means we use the resources we have to the fullest.  Sometimes it means we feed people.  Sometimes it means we open our doors for others to come learn with us.  Sometimes we team up with others to create something. 

I'm currently taken with the idea of how to build a business that is reformational rather than revolutionary.  It is increasingly clear that steady efforts that invest in people are better than splashy short-term results. 

For a bit more formal explanation:

Heather is a business strategist, marketer and an educator. She approaches marketing from both a creative and an analytical perspective resulting in a unique mix of heart and data.

As an adjunct marketing professor at Belmont University, she has taught thousands of current and future business leaders.  Her great joy is helping students see how their faith impacts the work they do.

She got her start in business promoting live events through an organization she founded at the age of seventeen. She has created marketing and educational strategies for non profits, entertainment companies, medical device companies, hospitals, medical practices, and financial service firms.  She has a keen ability for giving life and structure to ideas even in their formative state.

She has helped organizations including:
  • Flexuspine, medical device company she helped found
  • Florida Hospital, Nicholson Center for Surgical Advancement
  • Orthoworld, network of orthopaedic industry publications
  • PHG Technologies, medical consumables company
  • Airway Technologies, dental device company
  • Gordon Spine Associates, medical practice
  • Revival Products, start-up medical device company
  • Prima Development, medical device company she helped found
  • OsteoMed, medical device company
  • The Munich International Airport (Munich, Germany)
  • The Ludwig Musical (Fussen, Germany), musical venue
  • The Venetian Hotel, Las Vegas
  • Garmisch-Partenkierchen, city in Germany
  • Luby’s Cafeteria, regional test market for food chain
  • The Irving Convention and Visitor’s Bureau (Irving, TX)
  • The EAR Foundation, surgical learning for ear specialists
  • Life @ Work, magazine
  • The Beginner’s Bible, children’s Bible
  • American Retirement Corporation, retirement communities

  • Jack C. Massey Graduate School of Business
    MBA, 1992 - 1994
Basic Information
  • Easterday Associates
    Strategist, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Nashville, TN
Washington, DC - Meade, KS