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Gillian Rightford
119 followers -
Adtherapist
Adtherapist

119 followers
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Why Agencies Must Fight For The Right To Be Creative
Yesterday marked ten years since I made the decision to go on my own, wondered what to do, watched three bad (TV) ads in a row and had a EUREKA moment: I needed to rid the world of bad advertising. Wow, but how? I thought of the great campaigns I'd been inv...

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Would your brief for a SuperBowl ad be different from how you usually brief?
Every year I adapt a post I've written over the years asking what makes a brief for a SuperBowl ad different from the briefs we usually write, everyday briefs? Here are my thoughts in a 2017 world. If writing creative briefs is hard then writing  great  cre...

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Dear CEO, we need to talk about "integration"
As you know, there
is much pressure to cut costs, everywhere, all the time. One of the areas
consistently in the spotlight is the communications budget. Just how much are
you paying your ad agency, digital agency, media agency, PR agency, media
buying agenc...

Post has attachment

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Dear CEO, we need to talk about "integration"
As you know, there
is much pressure to cut costs, everywhere, all the time. One of the areas
consistently in the spotlight is the communications budget. Just how much are
you paying your ad agency, digital agency, media agency, PR agency, media
buying agenc...

Post has attachment
Dear CEO, we need to talk about "integration"
As you know, there
is much pressure to cut costs, everywhere, all the time. One of the areas
consistently in the spotlight is the communications budget. Just how much are
you paying your ad agency, digital agency, media agency, PR agency, media
buying agenc...

Post has attachment
Dear CEO, we need to talk about "integration"
As you know, there
is much pressure to cut costs, everywhere, all the time. One of the areas
consistently in the spotlight is the communications budget. Just how much are
you paying your ad agency, digital agency, media agency, PR agency, media
buying agenc...

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