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Theresa M
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Happy 10th anniversary to +Racepoint Group & +Digital Influence Group  #aDecadeOfInnovation  
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Google Glass may the coolest new gadget, but don't become a #Glasshole  Google Glass: Don't Be A Glasshole

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Scientists say champagne may improve memory? I say Cheers!   Wait...what does champagne do again?

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Ever wonder why some small businesses get written up time & time again, but yours has trouble getting any attention from the media? Check out this +Inc. Magazine list from +Minda Zetlin  on '4 Things You're Doing Wrong.' #PublicRelations  

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These tips also apply for PR reps pitching journalists. Take note. #SugarCon  Story on +ZDNet now.

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What Does A Public Relations Agency Do? #PR   #PublicRelations  

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Over the past 50 years, a number of key in vitro diagnostic (IVD) technologies previously used only in clinical laboratories have trickled into hospital rooms, doctors’ offices, and homes. Advances in technology, patients’ desire for empowerment, and the need for improved healthcare efficiency and outcomes are driving this trend.

But as IVD devices move outside of the lab, manufacturers must better understand these new environments and users in order to develop products and services for this new context.
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