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Virginia Postrel
Works at Independent writer & speaker
Attended Princeton University
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Virginia Postrel

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When I added a new primary email address, vp@vpostrel.co(which goes through Gmail), I inadvertently created a second Google+ account. This is now my secondary account and I no longer post here. Please follow me at this account: https://plus.google.com/+VirginiaPostrel1
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In this new post for Bloomberg View, I look at how the Mormon church's evolving stance toward women's roles represents effective religious "branding," preserving (and sometimes enhancing) a distinctive core while adapting to changing times.  #brandingstrategy  #LDS  #feminism    #mormon  
Over the long term, the religious groups that succeed are those that adapt their practices and institutions to cultural circumstances without abandoning their core beliefs or losing their distinctiveness.
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When I flew out of SLC airport last month, we shared our flight with 8 elders heading out for their missions.  1 blonde girl, 3 Asian boys, and 4 white boys.  Brand LDS is changing.  My Berkeley friend with his green mohawk going to Taiwan (circa 1988) on mission was ahead of the times.
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Hello
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My latest Bloomberg View column
Calling the Christmas delivery breakdown a “first world problem” points to what’s wrong with that criticism. We want first-world reliability, and if the public just shrugged when things went wrong we wouldn’t get it.
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This is an extra +1 for Brad getting the economics correct.
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My latest at Bloomberg View.
Thirty years ago, few would have imagined that a woman would so quickly rise to head such a historically macho company.
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If you're looking for photos of me, also see vpostrel.com/media-kit. I hope people will stop using ancient photos when they publish articles or speech announcements.
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Beautiful....
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Check out my speech at the Cato Institute, with comments from Tyler Cowen and Sam Tanenhaus.
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The book is an analysis of what glamour is and how it works. It treats glamour as a form of communication, like humor, in which the audience responds to a glamorous object (person, place, artifact, idea) with a sense of projection and longing. I recommend going to the Amazon page, where there are a lot of helpful reviews, as well as the publisher's description: http://www.amazon.com/dp/1416561110//ref=cm_sw_su_dp?tag=dynamistcom
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I wrote this before the Oscars, but the message is still relevant: There's a demand for glamorous versions of the second half of life. "Looking decades ahead, men and women in their 40s, 50s and 60s want to believe that life can still be interesting, that they can still be valuable, that love and work aren’t only for the young. This desire isn’t a baby boomer quirk; it’s a result of significantly expanding healthy lifespans. The prospect of living into your 80s or 90s is great, but you don’t want to spend the second half of your life feeling useless and unwanted."  #longevity   #glamour   #movies   #hollywood   #aging  
So much for the theory that Hollywood has no place for women who’ve outgrown ingenue roles.
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I'm at most a very infrequent movie (and TV) watcher, so the Oscar awards (and Emmys too) have no interest for me. But it is interesting that very young women did not make up the choices this year. (Other years? I haven't a clue...) It's up to the individual whether s/he "feel[s]  useless and unwanted".
At a month less than 69 and actively working towards at least 120 years in excellent function, I rarely feel useless and unwanted - that's because I am always busy doing things I think are valuable to me and by those who share my values.
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Virginia Postrel

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I have two Gmail-based accounts, with vp@vpostrel.com now my primary, so Google+ is all screwed up. Most of my (relatively rare) posts are now over at the other version of me.
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I'm giving away copies of my book THE POWER OF GLAMOUR. Contest ends tomorrow, 1/10, at midnight PT.
http://vpostrel.com/blog/why-should-i-give-you-a-copy-of-the-power-of-glamour
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Amazon has cut the price of THE POWER OF GLAMOUR to $17.71. (List is $28 and it's been selling for about $20.) Get it while it's cheap: http://amzn.to/Jh6yGR
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Google's once-useful screen-capture extension for Chrome is now a complete waste, because some moron(s) disabled the "save" feature. https://chrome.google.com/webstore/detail/screen-capture-by-google/cpngackimfmofbokmjmljamhdncknpmg/reviews?hl=en
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I can't speak for any varieties of Windows or Linux, but the Mac OS offers more than one method of capturing an entire screen, a particular window, or a definable area. What? You don't want to buy a Mac just so you can do screen captures out of the box? Well, I guess that's understandable.
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Author, columnist, speaker, curious person
Introduction
Author most recently of The Power of Glamour: Longing and the Art of Visual Persuasion and a columnist for Bloomberg View. My previous books are The Substance of Style and The Future and Its Enemies.

My website is at vpostrel.com. You can follow me on Twitter @vpostrel. My Facebook fan page is here. My email address is vp@vpostrel.com. My primary Google+ account is here.

I've been a columnist for The Wall Street Journal, The Atlantic, The New York Times business section, Forbes, and Forbes ASAP. I was the editor of Reason magazine throughout the 1990s. You can find my article archives from all these gigs, as well as other writing, at vpostrel.com.

I am on the board of the Foundation for Individual Rights in Education (FIRE), a great cause that deserves your financial support.

My interests are wide ranging but are mostly united by trying to understand personal and social meaning (and meaning-creation) in a dynamic, commercial, liberal society. Plus solving the kidney shortage.
Education
  • Princeton University
    English literature, 1978 - 1982
Work
Occupation
Author, columnist, speaker, teacher
Employment
  • Independent writer & speaker
    2001 - present
  • Bloomberg View
    Columnist, 2011 - present
Basic Information
Gender
Female