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Virginia Postrel
Author, columnist, speaker, curious person
Author, columnist, speaker, curious person
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When I added a new primary email address, vp@vpostrel.co(which goes through Gmail), I inadvertently created a second Google+ account. This is now my secondary account and I no longer post here. Please follow me at this account: https://plus.google.com/+VirginiaPostrel1

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In this new post for Bloomberg View, I look at how the Mormon church's evolving stance toward women's roles represents effective religious "branding," preserving (and sometimes enhancing) a distinctive core while adapting to changing times.  #brandingstrategy  #LDS  #feminism    #mormon  

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I wrote this before the Oscars, but the message is still relevant: There's a demand for glamorous versions of the second half of life. "Looking decades ahead, men and women in their 40s, 50s and 60s want to believe that life can still be interesting, that they can still be valuable, that love and work aren’t only for the young. This desire isn’t a baby boomer quirk; it’s a result of significantly expanding healthy lifespans. The prospect of living into your 80s or 90s is great, but you don’t want to spend the second half of your life feeling useless and unwanted."  #longevity   #glamour   #movies   #hollywood   #aging  

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I have two Gmail-based accounts, with vp@vpostrel.com now my primary, so Google+ is all screwed up. Most of my (relatively rare) posts are now over at the other version of me.

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I'm giving away copies of my book THE POWER OF GLAMOUR. Contest ends tomorrow, 1/10, at midnight PT.
http://vpostrel.com/blog/why-should-i-give-you-a-copy-of-the-power-of-glamour

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My latest Bloomberg View column

Amazon has cut the price of THE POWER OF GLAMOUR to $17.71. (List is $28 and it's been selling for about $20.) Get it while it's cheap: http://amzn.to/Jh6yGR

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Google's once-useful screen-capture extension for Chrome is now a complete waste, because some moron(s) disabled the "save" feature. https://chrome.google.com/webstore/detail/screen-capture-by-google/cpngackimfmofbokmjmljamhdncknpmg/reviews?hl=en
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