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Lynette Zilio Lantigua
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How to Moderate Negative Comments About Your Brand on Facebook. #MMC6936

Moderating an online community can be tricky. While social media moderation is necessary, it needs to be done with as light of a touch as possible. The key to effectively managing any given situation is knowing when to step in to moderate a conversation…
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FedEx's Social Media Nightmare Before Christmas. #reputationmanagement

Contrary to popular belief, not all publicity is good publicity. While it’s good to have people talking about you, a negative comment on social media has the power to quickly damage your brand’s reputation. Before Social Media Prior to social media…
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