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Experian Marketing Services UK
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Are you a customer-centric organisation? Richard Whale explains why it's crucial for your marketing.
Richard Whale explains why customer centricity is crucial not only in your marketing but across your business. He also delves into why and how brands can start to re-position themselves.
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Is marketing to individuals possible? Segments of One?
Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer's experience.
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The 2014 Festive report. What happened over the 2014 festive period? Follow this link to get to the webinar recording and access the report. 
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Affordability and the rise of the 'ruburb'. Recent Experian research into where in the country the average household income can afford to buy. Changing nature of UK population.
Following an interesting discussion on the BBC's Breakfast Show Experian's Richard Jenkings puts his thoughts on paper on the changing renting/owning ratio.
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It’s been a record-breaking festive season. With huge spikes in online traffic on Black Friday, Cyber Monday and Manic Monday, it’s safe to say that these sales days have really taken off this year. But what does that mean for you and your plans for 2015? 

Join us our webinar on Tuesday 20 January 2015 to find out exactly what this meant for the retail sector
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Are you profiling your customers? Read this article to find out why it's so important to profile and why understanding your audience is crucial. Thoughts? Leave a comment..
Profiling your customers is a straightforward step towards supercharging your marketing. It's a quick way to improve both the efficiency and effectiveness of your advertising.
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Key events in 2015 for marketers to be aware of. Any you want to add?
Read this post to see how marketers can tap into some of the key events of 2015. There are some big things coming up - is your marketing ready for them?
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Is click fraud a threat to #Programmatic  advertising? We don't think so. Here's how it's possible to protect your brand. What are your views?
With many people worried about the risks of click fraud in digital advertising - not least programmatic and automated variants - Colin Grieves explains what brands can do to protect themselves.
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The experts give their views on what the coming year holds for marketing. Data-driven marketing, rise of the CDO and marketers becoming analysts are just some of the key points discussed.
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It’s been a record-breaking festive season. With huge spikes in online traffic on Black Friday, Cyber Monday and Manic Monday, it’s safe to say that these sales days have really taken off this year. But what does that mean for you and your plans for 2015? 

Join us our webinar on Tuesday 20 January 2015 to find out exactly what this meant for the retail sector
1
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Add a comment...
 
How does your festive marketing stack up with the campaigns of marketers from around the world? Download the results of our festive marketing survey.
Based on a global survey by Experian we take a look at which channels are preferred by marketers and the extent to which the individual channels are integrated.
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What's the difference between multi-channel marketing and cross-channel marketing? How do you move from one to the other? Read on to find out. If you've got any questions leave a comment.
Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the other?
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0845 234 0391
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Experian Marketing Services intelligently brings brands and customers closer together. Every time.
Introduction
We help marketers intelligently connect with customers through actionable and predictable consumer insight, targeting, data quality and cross-channel marketing.

Experian Marketing Services offers a range of marketing solutions using industry leading software, expertise and analytical tools. We also have the ability to utilise Experian's global data sets - meaning our resources are unparalleled.

Our portfolio of products include the Hitwise online intelligence tool, the Alchemy Social Facebook advertising platform, the Mosaic segmentation tool, the ConsumerView and ChannelView databases and DAS - Digital Advertising Services.