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Lauren Hall-Stigerts
5,174 followers -
Marketing, clarinet & sax, golf, dressing up in superhero costumes. Not simultaneously. Usually.
Marketing, clarinet & sax, golf, dressing up in superhero costumes. Not simultaneously. Usually.

5,174 followers
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Lauren's posts

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Throwback Thursday. #tbt
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How the Microsoft HoloLens Will Become the Future of Personal Computing

http://www.bigfishgames.com/blog/microsoft-hololens/

The skepticism is rampant and we're all leery of "revolutionary" tech coming out of Microsoft, but I think this has legs. My latest on +Big Fish Games.

What do you think? Fad or the future?

#hololens  
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For this #SaxSaturday I'm sharing a clever homage by Ron Blake to the classic "Mister Magic": http://t.co/5DH0jfEpiq

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The social media guide to broadcasting conspicuous donut consumption. (Sorry, G+.)

Seen at +Blue Star Donuts.
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A full moon hanging behind a lit Christmas tree makes the best ornament. 
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A web marketing colleague launched Storyform this week. It gives long form content a beautiful, media-rich layout to be displayed and enjoyed over the web. I took a look around the website, demos, and examples. Here are my first impressions:

THE FORMAT FOCUSES ON THE STORY 
True to the name, the clean and simple format with minimalist touches pulls your attention onto the page. The user interface emphasizes leisurely intake instead of hasty scanning through a mechanic that feels like you're flipping a magazine page instead of scrolling down a website.

Storyform has taken what writers have loved about Medium (focus on the content), added more formatting capabilities, and removed the biggest hurdle: being able to host this beautiful content on your own domain.

AN OPPORTUNITY TO MOVE PAST BLOG FORM
Content creators are free to create whatever content they want, in whatever voice they want, and at whatever quality level they choose. However, Storyform's top-shelf design demands more than the everyday piece of content. 

The demo on Storyform's website is spot on: the quality of images and the written word are high. Professional photography and third-person expositional writing showed what's possible. Then I switched over to early examples of how others use the tool; the fractures in amateur photography, emoticons, and casual blog-style writing were magnified. The design and content were incongruent.

Perhaps there's a learning curve to finding how your content fits in the context of this tool, or maybe Storyform should be reserved for the best we have to offer as content creators.


I have yet to give the tool a whirl but I'm looking forward to trying it out. You can create a free account to give Storyform a try, and their premium memberships are very reasonable.

#contentmarketing

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New Twitter Mobile App Analytics feature!

You can now see a tweet's analytics right in the mobile Twitter app!

Several data points such as how many clicked to expand your tweet + how many actual tweet views, too! And data updates in real time!

Excellent news for measurement. I'm going to be staring at my phone more. Heh.
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11/29/14
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I'm on +Max Minzer's #MaxImpact  Hangout this Thursday! I'm going to share some insight on finding your biggest fans through social media and empowering them to get the word out about your product or service.

#socialmedia   #marketing  

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Are you a #copywriter ? Please take this important survey so we can better understand the nature of our industry.
HELP!
If you are a copywriter or you hire them in any way, would you mind spending a couple minutes to answer this survey? The industry desperately needs more data. It's really important. Thank you!

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Just because you're a small business with limited resources doesn't mean you can't make a content marketing impact.

I share some tips on how to get content marketing done authentically in this interview with +Ronell Smith on +AuthorityLabs.

http://authoritylabs.com/blog/ways-make-content-rewarding-less-daunting

#contentmarketing  
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