From Google Panda.....to Black Swan via Turkeys and Guinea Pigs.
great follow up post from +Stefan Hull on his excellent #brightonseo talk last Friday. #inboundmarketing +Kelvin Newman #seo +Matt Cutts +AJ Kohn

http://www.propellernet.co.uk/blog/2012/04/from-panda-to-black-swan-via-turkeys-and-guinea-pigs/

and if the Black Swan theory reference isnt making sense then Wikipedia to the rescue...
http://en.wikipedia.org/wiki/Black_swan_theory
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