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From Google Panda.....to Black Swan via Turkeys and Guinea Pigs.
great follow up post from +Stefan Hull on his excellent #brightonseo talk last Friday. #inboundmarketing +Kelvin Newman #seo +Matt Cutts +AJ Kohn

http://www.propellernet.co.uk/blog/2012/04/from-panda-to-black-swan-via-turkeys-and-guinea-pigs/

and if the Black Swan theory reference isnt making sense then Wikipedia to the rescue...
http://en.wikipedia.org/wiki/Black_swan_theory
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I absolutely loved the talk thanks again guys for delivering it. I think my understanding of a black swan might differ slight from yours Gary & +Stefan Hull in so much as a black swan is 'predictable in hindsight but not at the time' I think some of the things you were suggesting people shouldn't do we know are doomed, just a question of when...
 
Hey Kelvin,
Thanks. Was gutted I couldnt join Stefan on stage. I hear what you're saying. I think part of the point is that we as experienced SEO's might know. I'm not sure the same could be said for the CEO's / Senior Marketing Director's of big brands whose SEO strategy relies heavily on paid links.....
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