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Sue Brady
53 followers -
Direct marketer, digital tweeter, poser runner
Direct marketer, digital tweeter, poser runner

53 followers
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Sue's posts

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What? Did I really just type that? I recently attended a conference where Matt Dixon, a group leader at CEB, presented on making your customer experience unique. I asked him if I could recap his excellent presentation and he agreed. I expected him to…

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If you run online advertising, chances are you’ve created landing pages to go with your ads. If you haven’t, you should make landing page creation your next project! Taking a user to your general website, instead of a landing page directly related to the…

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In a departure from topics that are ‘all things marketing…’  I’ve been thinking about the various jobs I’ve held throughout my working life and how I’ve landed where I have. I’ve enjoyed a very successful career, and it’s because I’ve had help along the…

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As recently as two-weeks ago, I bet if I asked how many people knew what the term ‘earned media’ meant, few would have known. But thanks to Donald Trump, the word is spreading!  I heard it mentioned in two separate news stories this week alone. There are…

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By Sue Brady Philip Kives died last week. You might not realize that you know him, but you do. He revolutionized marketing by inventing the infomercial. Some in fact might call him the founder of direct response marketing. Kives brought these classic…

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By Sue Brady Direct Marketing and Content Marketing are often seen as two very different aspects of marketing. But in fact, as Wayne Hendry @ideakid88 so aptly tweeted: They are two sides of the same coin. Earlier this week I was honored to be the ‘guest…

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By Sue Brady Knowing your target is critical to your success. Once you know what your typical customer looks like, it’s much easier to find others who look just the same. Especially if you are selling as a business (B2B), it’s important to remember that…

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By Sue Brady Last month I briefly covered some important marketing planning topics. My next few posts will focus on each topic one at a time. This post focuses on goal setting. Setting goals is incredibly important. But why? Without clear goals, your…

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By Sue Brady It’s not news that engaging, informative and interesting content is key to gaining readership and attracting visitors to your website. Many business websites have blogs. In fact, the number of blogs from January 2015 to January 2016 has risen…

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By Sue Brady Part 1 covered some very obvious tweaks that you can make to immediately improve your website (Obvious Things Part 1). Here are 5 more less obvious, but equally important tips. Remember, your website is the window into your brand’s world, but…
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