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SEO Tip: Use Social Media for Link Building

Social Media can be a great tool for branding, engagement, and outreach, but for many businesses, its benefits for generating leads and conversions is less clear.  Unless your product or service falls within a specific type of niche, odds are not many if any of your followers are buying through or because of your social presence.

So how can you justify the effort?  Two words: link building.  While increasingly viewed in some circles as a dirty phrase associated with spammy blackhat tactics, links are still a primary ranking factor in Search.  It isn't therefore a question of whether to build links to your site(s), but how to build them honestly, in a way that is immune to algorithm changes by the Googles, Bings, and Yahoo!'s of the world.

Social Media can be an excellent way to generate organic backlinks that can improve your rankings in the SERP's and help drive more traffic, and more opportunities for leads and conversions.

The following article from +Marketing Land offers some excellent advice on how to use many of the top networks to target accounts and businesses who can create valuable links to your business.

While these are not the only ways to do so, they do make an excellent starting point if you're unsure where to begin.

~ +Eli Fennell, SEO, +On Track Tips | Wiser Sites 

#SEOTips   #SocialMediaMarketing  
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What is the Future of SEO?

At +On Track Tips | Wiser Sites, we're big fans of +Moz, and one of our favorite things they do is publish a biennial survey of SEO Experts on what the future of Search Engine Optimization holds.

Their 2015 edition does not disappoint, being chockablock with useful tips and insights, and the big conclusion to be drawn from this one is:

User Experience is God!

The Search Engines are getting more mature.  No longer tricked by keyword stuffing and other shady 'hack-tics', they're becoming more interested in what the user sees once they click through to your site.

Does your site look beautiful across devices, or are you still languishing in the desktop-only era of design?  Does it offer real value by giving the Searcher the products, services, and answers they were looking for in the first place?  Can people with bad eyesight read it, or do only people with 20/20 vision enjoy looking at it without squinting?

Giving your users a great experience should be the religion of every business owner.  There are other ranking factors, to be sure, hundreds in fact, but none of them will matter much if your site visitors leave unsatisfied.

~ +Eli Fennell, SEO, +On Track Tips | Wiser Sites

#SEOTips   #Ranking
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