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Online Marketing Institute
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59% of advertising & Fortune 500 execs don't believe their talent has what it takes to be very successful in #contentmarketing .

Surprised, or no?
Jay Deragon's profile photoRussell Goldthorpe's profile photo
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Want to take your #digital   #marketing  career to new heights?

Here's your inspiration of the day from OMI instructor +Lisa Buyer!
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Have them in circles
607 people
If you're investing in #content   #marketing , research has shown there's roughly a 50% chance your efforts are ineffective.

But you can use that to your advantage… really!
While the majority of people continue to underachieve, you CAN become really great at content marketing—and get a competitive advantage for your company and career. More details in our latest post.

Now what do you think? What are your ideas for getting a competitive advantage by improving content marketing? Leave your comments below.
Matt McGowan's profile photoStacy Firth's profile photo
So true...lots of content marketing attempts fail because they aren't backed by strategy and they aren't done well. It's not just about writing something , it's about writing something great, that people want to read, and that they can find (because you've promoted it well). Most often it's not content marketing that's failing, but the execution of that content marketing. Great post!
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Did you know #advertising  and Fortune 500 execs think content marketing is the 3rd most important skill for digital job applicants?

Are you surprised? or no? Share your thoughts!
Makume Eric Toti's profile photoOli Jons's profile photo
It comes as no surprise to me, after all, Content Marketing intertwines with most if not all aspects of Inbound Marketing.
Pls share report. Thx!
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Many thanks to +Adweek for sharing our research on the #digital   talent gap. Love their version of the infographic! Check it out to see how you and your team stack up:
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HI OMI friends:

Join us tomorrow at 1pm ET to learn hands-on, up-to-the-minute techniques for generating better-qualified, quicker-to-close #B2B    leads. You'll also learn how to:

- Identify the top media for lead generation, and which media to avoid
- Calculate the optimal quantity of leads required to meet your sales goals
- Create a nurturing program than will quadruple the productivity of your lead generation campaigns.

See you tomorrow! Register now >> 
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Have them in circles
607 people
Contact Information
Contact info
The Online Marketing Institute is an education-focused, career development organization that offers marketers accreditation in the various fields of online marketing
The Online Marketing Institute is an education-focused, career development organization that offers marketers accreditation in the various fields of online marketing.

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Customize your learning experience. Attend online, on-demand courses or live, in-person workshops offered alongside the Online Marketing Summit (OMS), the leading education-based marketing conference currently available.

Expert and practical training. Our marketing education partners and instructors are some of the most influential thought leaders in the industry. Programs are specially designed to provide students with a theoretical foundation and practical training. Students learn actionable strategies and tactics that can be directly integrated into current marketing platforms.

Gain access to a professional network. OMI Alumni have the opportunity to network with instructors and other alumni via OMI Graduates LinkedIn Group so they can stay up-to-date on the latest trends and strategies in the fast-paced world of online marketing.