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Online Marketing Institute
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The Online Marketing Institute is an education-focused, career development organization that offers marketers accreditation in the various fields of online marketing
The Online Marketing Institute is an education-focused, career development organization that offers marketers accreditation in the various fields of online marketing

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59% of advertising & Fortune 500 execs don't believe their talent has what it takes to be very successful in #contentmarketing .

Surprised, or no?
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If you're investing in #content   #marketing , research has shown there's roughly a 50% chance your efforts are ineffective.

But you can use that to your advantage… really!
 
While the majority of people continue to underachieve, you CAN become really great at content marketing—and get a competitive advantage for your company and career. More details in our latest post.

Now what do you think? What are your ideas for getting a competitive advantage by improving content marketing? Leave your comments below.
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Did you know #advertising  and Fortune 500 execs think content marketing is the 3rd most important skill for digital job applicants?

Are you surprised? or no? Share your thoughts!
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2014 holds tremendous opportunities for companies and individuals in #digitalmarketing —and it starts with education.

Here's +Aaron Kahlow's take on where we stand.
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Want to take your #digital   #marketing  career to new heights?

Here's your inspiration of the day from OMI instructor +Lisa Buyer!
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Many thanks to +Adweek for sharing our research on the #digital   talent gap. Love their version of the infographic! Check it out to see how you and your team stack up: http://www.adweek.com/news/advertising-branding/there-digital-talent-gap-154709
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Does your  #inbound  marketing strategy include these 7 critical elements? It better! +Chad Pollitt explains...
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HI OMI friends:

Join us tomorrow at 1pm ET to learn hands-on, up-to-the-minute techniques for generating better-qualified, quicker-to-close #B2B    leads. You'll also learn how to:

- Identify the top media for lead generation, and which media to avoid
- Calculate the optimal quantity of leads required to meet your sales goals
- Create a nurturing program than will quadruple the productivity of your lead generation campaigns.

See you tomorrow! Register now >> http://bit.ly/1chAMDK 
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Is #Pinterest  part of your marketing mix?

Here are 8 reasons it should be.
8 Reasons to Use Pinterest for Marketing
8 Reasons to Use Pinterest for Marketing
onlinemarketinginstitute.org
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Need ideas for creating #content  that your customers LOVE?

Tap these 6 sources...
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