These days, it's easy to get caught up in cool, new technology and mobile apps while forgetting about the user. Bethany Poole, group marketing manager at Google, shares how her team focused on user-centric design to create Primer—an app that teaches marketing strategies in fewer than five minutes.
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The head of Google's Primer team shares why focusing on user-centric design will ensure that new products are relevant to your target audience.
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