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Merc Strategy Group, LLC
132 followers -
Where Technology Meets Strategy
Where Technology Meets Strategy

132 followers
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Merc Strategy Group, LLC's posts

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Are you surprised by this number of Americans who own a tablet computer?  
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I'm amazed by the number of organizations who shun online video in favor of cheap cable ads because the latter is "proven."

Online video is more cost-effective, more targeted and more measurable.

Oh, yeah, it's also got a massive audience.

http://MercStrategy.com
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"Be prepared to let go."

That will obviously be the toughest advice for politicians looking to master social media hashtags in the coming years. Politicians, by nature, are risk-averse, control freaks.

Check out these other tips in this week's The Guardian:

http://ow.ly/mg2Mb

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Are you part of the 17%?
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FRIDAY FUNNY QUOTE: "Social media gives governments a channel for real-time back and forth with citizens ... And--if you’re a certain ex-congressman from New York--keeping your pants on generally helps, too."

http://ow.ly/m2qwc

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Do you agree with this quote about Twitter by the Turkish Prime Minster? 
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Did you know?  12% of American adults followed or friended a political candidate or other political figure on social media in 2012.

Is that more or less than you would've guessed (or about right)?
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Okay, first the good news: Facebook's changes to its algorithm have helped fuel as much as a 96% increase in engagement for brands. The bad news? The reach of their posts is down 38%.

Read more about this study: http://ow.ly/ftZhn
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