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Albert Gachiri
Award-winning Africa television journalist and multimedia practitioner.
Award-winning Africa television journalist and multimedia practitioner.
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MEDIA COMPETITION AND MEDIOCRE TACTICS
A creative TV commercial has a rather surprising ending. It captures all the leading football teams in the English Premier League, except one obvious one. This mirrors a past trend with Kenyan media outlets, that deliberately refrained from giving direct co...
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FROM BLANK CHEQUE ASPIRATION TO BLANK SCREEN PERSPIRATION
In the seemingly over-supply of TV channels in Kenya, a broadcast outlet has to go many extra miles to attract and retain viewership, and possibly make some profit while at it. Branding is an essential element in this strategy, after taking care of basic el...
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TV NEWS NEWBIES, MAINA, 'MEINA' AND A MINOR FAULT MANIAC
It's always pleasant to see fresh talent coming through the Kenyan TV news scene. It's an apt assurance that the fine craft of journalism will have continuity. What's coming through could range from raw brilliance to refined resilience on the training curve...
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TV PRESENTERS, FACING THE AUDIENCE AND HIDING FROM THE CAMERA EYE
In stage plays, the dramatists are often implored to avoid showing their back to the audience. The state of emotions emanate from the face, it appears, so the need to constantly face the audience. In theatre, inexperienced performers have to rehearse proper...
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EDITORIAL SCRAPS AND NEWSPAPER SKYSCRAPERS
To astonish readers is to attract and possibly command their interest, even if for a fleeting moment. And that's why the media happily pick on superlatives and words that are designed to hype a story. This runs the risk of sometimes distorting the reality, ...
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FEMALE LAWYER, GENDER AGENDA AND MEDIA MISADVENTURES
A lot of gender mainstreaming agitation has been witnessed in Kenya, especially with regards to leadership and political representation. And both the social and mainstream media have played a key role in fighting gender-based marginalisation. This noble age...
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NEWS REPORTS, NON-DISPOSABLE FACTORS AND DISPENSABLE FACTS
News reports aim to truthfully convey information in a fair and balanced manner. It may appear like a simple task, but other factors often complicate the processing of facts. The audience is assumed to be in need of protection from harmful news, yet the med...
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INTERNAL CHANGES AND EXTERNAL BREAKING NEWS RELEVANCE
Information shared with a 'Breaking News' tag grabs immediate attention, either because of it's significance, and/or the fact that what's being reported has just happened. It's thus a great way for a news outlet to showcase its ability to dispenses the very...
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AN AI TKO FOR NEWS PRODUCERS, PRESENTERS AND VIDEO EDITORS
Journalism has been battling many challenges over the centuries. Some strategies call for a little rethinking of the business model. Others require radical shifts. Some internal and external shocks can also be safely ignored. But not when the jobs of news p...
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MEDIA, STATE AND PUBLIC INTEREST
The media is the watchdog of the society no doubt. But the 4th estate is also part of the same society. Whereas journalists are tasked with the critical role of holding those in authority to account, they should never lose sight of the fact that this is don...
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