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Josh Mackey
139 followers -
Creative, Authentic, Pragmatic, Problem Solver.
Creative, Authentic, Pragmatic, Problem Solver.

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Awesome!
Social analytics is a daily consideration for me - not so much because I'm obsessed (no, really, I'm not :-), but because I'm learning more about how it works every day.

Klout wants to be the standard of influence and I've got the little Klout plugin for Chrome so that on Twitter.com I can see everyone's Klout score. I like having that context fo who's posting and sharing, even though I find it increasingly difficult to form any precise judgements based on anyone's Klout.

And why does my Klout score always appear to be falling? Most days, my Klout number is declining, even when I have what I think are more engaging days - more exchanges, more RTs, more mentions, etc. Then one day, my score spikes up only to continue with its slow decline until the next spike. Is this the way influence works in the real world? I'm not convinced. Feels more like schoolyard popularity to me, like Klout is trying to assign me my place in the pecking order. How else should you consider a score that uses Justin Beiber as the gold standard?

In contrast, my PeerIndex score has been almost constant since the first time I signed up. The number has very gradually gone up over time, but stayed very constant. There's something to be said for stability. And SocialBro, when I've had some time to play around with it, is mindblowingly powerful.

Then there's PeekAnalytics, AKA. PeekYou. I got into the beta for this new system that +Haydn Shaughnessy has been writing about and the results are very intriguing. I am comparing my numbers to others who have higher Klout scores or significantly larger Twitter follower counts and finding I have greater pull. "Pull" is a metric PeekYou uses to measure follower engagement - something seemingly more important and less prone to being gamed.

What's your take? If you have any experiences or feedback on the growing influence measurement world, please share.

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Forbes Users PeekAnalytics to measure social media experts social audiences!

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"Gingrich had the lowest score ever recorded by PeekAnalytics; but his human-to-bot ratio has been improving, both because humans seem to increasingly like him and because Twitter is getting better at scrubbing away spammers"

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"PeekAnalytics, the social audience measurement unit of the people search engine PeekYou" - Yes! Jim Edwards the reporters pointed out that this is a new level of data powered by PeekYou's search technology. Thank you Jim!

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