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Josh Mackey
Works at Brandwatch
Lived in New York
130 followers|1,637 views
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Josh Mackey

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Awesome!
 
Social analytics is a daily consideration for me - not so much because I'm obsessed (no, really, I'm not :-), but because I'm learning more about how it works every day.

Klout wants to be the standard of influence and I've got the little Klout plugin for Chrome so that on Twitter.com I can see everyone's Klout score. I like having that context fo who's posting and sharing, even though I find it increasingly difficult to form any precise judgements based on anyone's Klout.

And why does my Klout score always appear to be falling? Most days, my Klout number is declining, even when I have what I think are more engaging days - more exchanges, more RTs, more mentions, etc. Then one day, my score spikes up only to continue with its slow decline until the next spike. Is this the way influence works in the real world? I'm not convinced. Feels more like schoolyard popularity to me, like Klout is trying to assign me my place in the pecking order. How else should you consider a score that uses Justin Beiber as the gold standard?

In contrast, my PeerIndex score has been almost constant since the first time I signed up. The number has very gradually gone up over time, but stayed very constant. There's something to be said for stability. And SocialBro, when I've had some time to play around with it, is mindblowingly powerful.

Then there's PeekAnalytics, AKA. PeekYou. I got into the beta for this new system that +Haydn Shaughnessy has been writing about and the results are very intriguing. I am comparing my numbers to others who have higher Klout scores or significantly larger Twitter follower counts and finding I have greater pull. "Pull" is a metric PeekYou uses to measure follower engagement - something seemingly more important and less prone to being gamed.

What's your take? If you have any experiences or feedback on the growing influence measurement world, please share.
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Josh Mackey

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"Gingrich had the lowest score ever recorded by PeekAnalytics; but his human-to-bot ratio has been improving, both because humans seem to increasingly like him and because Twitter is getting better at scrubbing away spammers"
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Josh Mackey

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A piece I wrote got published on imedia today - Pretty cool! Thanks again to my editors, all of you. ;-) - http://www.imediaconnection.com/content/30304.asp
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Josh Mackey

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Forbes Users PeekAnalytics to measure social media experts social audiences!
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Josh Mackey

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"PeekAnalytics, the social audience measurement unit of the people search engine PeekYou" - Yes! Jim Edwards the reporters pointed out that this is a new level of data powered by PeekYou's search technology. Thank you Jim!
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Have him in circles
130 people
Kyle Henderick's profile photo
Marcus Nelson's profile photo
Joanna Riley Weidenmiller's profile photo
Mark Wunder's profile photo
Francine Hardaway's profile photo
Yaxing Chen's profile photo
Work
Employment
  • Brandwatch
    Strategic Account Manager, present
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
Creative, Authentic, Pragmatic, Problem Solver.
Introduction
Josh Mackey - Creative, Authentic, Pragmatic, Problem Solver. 

Green Fields’ Thinker with End to End New Product Execution – delivered multiple SaaS Social Audience measurement platform and API. Identified market, defined strategic market position, crystalized product identity for internal stakeholders, developed product roadmap and budget, delivered product on budget, on time and exceeded internal product expectation.

Early Adoption and Product Marketing Experience- Organized closed beta testing with feedback loop, strategically selecting individuals from communities with market awareness, potential industry stake-holding and a passion for robust new technology. Collated and deciphered feedback, refined product. Directed strategic positioning statements and plan for product launch.

10 Years of Team Management Experience - With leadership roles spanning from a Juice Bar chain to high tech big data startups. My core strength is defining and maintaining at all levels a companywide understanding and commitment to the “big picture”. This commitment is achieved by being authentic in all interactions, providing honest communication, developing team unity and always acting with integrity.  Being connected to all levels within the company and embracing a "leave your ego at the door" attitude I continually discover new talent, reward existing stars, but most importantly can access inspiration for new ideas by being challenged from within.

Community Engagement – A natural networker and communicator for both internal and external stake holders. Regularly participate as a guest blogger in industry publications, conference panels and press or industry analysts interviews. Relationship building skills fine tuned from over 300,000 customer, employee and partner interaction during my 7+ years of customer service management positions.

Strategic Social Media Knowledge – Decipher, focus, refine big data enabling users to leverage information into manageable data pools.  Individual exposure and relationships with social media experts, brand managers and agencies. Extensive exposure to SocialCRM, Social Media planning and execution, knowledge of social media tools, platforms, available data and API’s.

Solid High Level Technical Understanding - 26 months working hand in hand with CTO level engineers to juniors developers. Able to translate code into laymen's terms and product vision into code.  Significant exposure and understanding of PHP, MSQL, JAVA, CSS, SEO, API’s (including XML, JSON, and CSV outputs), Ecommerce, SSL/TLS protocol and customer billing. 

Specialties - Community Engagement, Internal and External Communications, Product Development, Product Marketing, Partners Relations, Branding and Identity, Privacy, Talent development and Retention.

 

 
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My wife and son
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Previously
New York - Sydney - Toronto - Phung Nga, Thailand 82190