WhatsApp CEO Jan Koum: part 3
From CEO to board member.
After Facebook's aquisition, Jan Koum seems to retain some control over WhatsApp. Can he stay true to "no ads, no games, no gimmicks"?
I believe he can and he will and he negotiated hard for it. But then, what's in it for Facebook? Well, at least:
- Revenue which isn't based on display advertising.
- Big data on verifiable identity (1 user, 1 telephone number)
I haven't seen much reporting on the second one, but it seems to me that Facebook would be interested in a way to verify real identity of it's accounts with data from WhatsApp.+Veritasium
posted an interesting video on the shady practices of "Like Fraud". Facebook has a big problem with fake accounts in it's advertising model. Is the WhatsApp aquisition partly a purchase of a cure? #whatsapp #facebook