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Anthony Spawton
Worked at University of South Australia
Attended Aberystwyth University
Lives in Adelaide
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Anthony Spawton

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Anthony Spawton

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This was a segment that was recorded by a Graduate student as a capstone project. 

The topic and content are my own and that of the producer. 
Taped about 5 years ago as a reaction to the then growing surplus it takes a broad look at the industry and its need to readjust and reposition itself in a changing world market and where the parameters of  competitiveness have been eroded by price competition and the commercialisation of the wine category into its original commodity status.  This has been compounded by the inability of the wine industry to adequately market the unique attributes of wine as an accessory to hedonic behaviours. 
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Have him in circles
13 people
Paulo Mendes's profile photo
Jo Poulton's profile photo
Aubrey KC Buckingham's profile photo
camilla cesari's profile photo
Work
Occupation
Mentor, teacher and researcher
Employment
  • University of South Australia
    Academic, 1988 - 2012
  • u of SA
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Adelaide
Previously
Cardigan - Aberystwyth - Carmarthen - Salford UK - Sydney - Adelaide - Berri SA
Links
Other profiles
Story
Tagline
Foundation Scholar in Wine Marketing
Introduction
Foundation Scholar in Wine Marketing 
Merit Order at the International Office of Wine and Vine. 
Refer to Google Scholar for publications 
Bragging rights
Developed wine marketing into a academic discipline in teaching and research
Education
  • Aberystwyth University
    Geology and Economicsand, 1963 - 1966
  • Salford University
    Management, 1966 - 1967
  • cardigan GS
  • aberystwyth
Basic Information
Gender
Male
Relationship
Married