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Greg Sterling
198,700 followers -
You kids get off of my lawn . . .
You kids get off of my lawn . . .

198,700 followers
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Earlier today ThriveHive and David Mihm announced that he would become the new VP of product strategy for the company. I’ve known David for years and consider him one of the most thoughtful people working in local arena. He’s also pretty independent.

So, I was curious about what attracted him to ThriveHive and why he decided to take the job. The following is an unedited email Q&A I conducted with him following the announcement this morning.

http://www.lsainsider.com/qa-with-david-mihm-on-why-hes-joining-thrivehive/archives
LSA Insider
LSA Insider
lsainsider.com

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Folks: I have a few available passes to our upcoming Localogy -- local SEO+ event in NYC this week on Thursday, 10/11 (at Yelp's office): https://lsalocalogy.com/new-york-city/. We've got a max capacity of 120 in the room and we're getting close. Google, FB, Yelp, Moz, Wordstream, Seer Interactive. If you'd like a pass to attend, email me at greg.sterling@gmail.com. But don't delay b/c they'll be gone soon.
New York | Localogy
New York | Localogy
lsalocalogy.com

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Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, called Portal. A full-fledged Amazon Alexa device, it doesn’t “lead” with Alexa. It seeks to differentiate as a Facebook-branded video-calling and chat device.

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Localogy offers a unique opportunity for a deep dive into all major digital marketing channels in one concentrated day. You’ll hear the latest from experts and company representatives in an engaging and informal setting.

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The picture that emerges from the report is one of businesses struggling to attract customers, to hire and retain employees, to find money for growth, to figure out technology and to determine which of their marketing channels actually works.

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A company called First Orion has released its “Scam Call Trends and Projections Report” for 2018. The scary headline is: next year nearly 50% of mobile calls will be scam calls.

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These two survey takeaways (respond to consumer views and within 24 hours), may seem obvious or self-evident but large numbers of US businesses still don’t closely monitor online reviews and many do not respond to reviews at all.

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The conversation around local and location has really changed over the past few years. It's mostly about mobile and the emphasis being placed on it by the big platforms.

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Pandora’s Keri Degroote, who is the company’s head of Sales Research & Analytics, told me that the company turned to Placed and location analytics to prove value in Pandora campaigns involving QSR, retail and tourism.

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Consumers want personalization according to numerous surveys. Consumers also don’t want to be “creeped out” by invasive tracking. Therein lies the challenge; and at the center of it all is the concept of trust. Trust will make consumers more willing to share their data, but trust is earned and an expression of numerous factors.
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