Soft Words Hard Hearts!
"Soft words produce hard hearts. You show me a church where soft words are preached and I will show you a church filled with hard hearts. Jeremiah said that the Word of God is a hammer that shatters. Hard preaching produces soft hearts. And a love of soft words is a love of a hard heart...particularly do we have to preach the hard crushing truth about the holiness of God and the righteousness of God, that He is intolerant of sin, that He hates the sin and the sinner and that He will judge the sinner eternally...
People don't live godly lives because some guy got up and gave a pep talk about the fact that they ought to live godly lives. People don't live godly lives because somebody got up and told them there are lots of negative consequences and you might not be successful if you don't...if you don't behave this way. People are motivated to live godly lives primarily from their view of God."
John MacArthur (1939 - Present), Fundamental Priorities of a Good Church