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Khurram Khan
120 followers -
I love every aspect of eCommerce from the online Marketing to the Technology side. Try to eat more local grown organic food and do as much to save the planet
I love every aspect of eCommerce from the online Marketing to the Technology side. Try to eat more local grown organic food and do as much to save the planet

120 followers
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Google wants to make its way into your living room with Chromecast, its new two-inch TV device. http://on.wsj.com/1aLvUVi

The search giant unveiled a $35 device that wirelessly connects TVs to mobile devices. What services do you use to view web content on your TVs?

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How well do you know Google Analytics? Is GA all it's cracked up to be?

Now it's easy to figure out the answers to those questions, just checkout the wonderful Periodic Table created by the talented +Jeff Sauer.

You can access a easier to see mouse hoverable on each element version on Jeff's website: http://goo.gl/XDnQq <Click

It is also a handy list you can use when starting the process of buying a digital analytics tool. Use it for your RFP. [More: http://goo.gl/idgdJ]

For the next iteration it would be cool to link the table to helpful articles or even the support site so that you can learn more - and get so deep into this that you never come up to see the light of the day! :)
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Fix your biggest Web Analytics problem, figure out what's important!

Perhaps the single biggest hurdle analysts face is that they don't know what to focus on. Most of the time they are really good analysts and really understand analysis and really jump in quickly to do a whole bunch of stuff. But then nothing changes. 

Why?

They don't know what to focus on. Wait. Did I say that already? :)

+Justin Cutroni has a really great blog post on how to use the Digital Marketing Measurement Model to fix this problem. He's applied it, in a beautiful step-by-step manner that will immensely please you, to Non-Profits. But every type of company should go through this. Only if they want to win big. Sure you want to. Go: http://goo.gl/4e2Wg <Click
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Regardless of the impact page speed has on rankings, it definitely has a significant impact on site conversions. #seo  

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Did you think Evian could never top their massively successful Evian Roller Baby ad?

Well. You thought wrong!

Bow to the creativity on display here....

Here comes the hotstepper. :)

PS: Why is it that so few companies get what it takes to break through the clutter?
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