Gameloft have released a game called Minion Rush to tie in with Despicable Me 2. It's similar to Temple Run but skinned for a kids film. It looks cute and is a fairly charming game that kids would like to play.https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftDMHM
What's not so cute is the in-game content such as costumes which retails as follows:
Mom - 1950 tokens
Ninja - 2800 tokens
Dad - 7000 tokens
Magician - 7000 tokens
So how much does it cost in real money to buy a costume with tokens? Well the "best" value deal - a bank vault of tokens costs £34.99 for 7500 tokens. So those 7000 token costumes cost nearly £33 in real money.
Perhaps Gameloft thought Despicable Me was a concept they had to encapsulate into the payment system. Whatever the reason, this is the most disgusting exploitation I've seen in any game especially one aimed at kids.