- Red AssociatesConsultant, 2013 - present
- Ashoka USCommunications Director, 2012 - 2013
- Ashoka USConsultant, 2011 - 2012
- Advice Digital2008 - 2011
- Social-Liberal Party of Denmark2004 - 2008
To be able to engage and excite is for me quintessential, and the tools used in doing so – without falling in to management lingo – forever interesting.
I’m currently working as a consultant with Red Associates - used to be a Communications Director at Ashoka US, Digital Consultant, Assistant Professor, and before that: Acting Head of Press at the Social Liberal Party of Denmark.
Past in politics
I started out in the midst of the triangle of communication, power and the media. For several years the job was to mediate the politics of The Social Liberal Party (Radikale Venstre in Danish) the best way possible on all existing platforms. During my time in Parliament, I’ve held different positions, and over the years been responsible for numerous tasks: From the Party’s web activities and the 24hour press dealings, to campaign orchestration and counseling during two elections, a cartoon crisis and a change in party leadership.
Past in consultancy, writing and teaching
After that it was time to sleep, try counseling different types of clients toward different goals, and get a chance to focus more on the digital communication that I felt was changing the way we live and work profoundly.
While working as a consultant, I wrote a book about how to get the most out of using these new digital tools - especially the so-called social ones - together with close friend and past coworker, Astrid Haug. The book came out in October 2009, and have since become a standard part of the curriculum on social media in Denmark.
Leaving Parliament also meant I could have a voice of my own and start blogging. Astrid Haug and I used our joint blog to note down thoughts when researching and writing. Super good way to get insights and build a reputation while creating the book. Who new that I’d become an expert on fashion blogging? Just as the fashion or style bloggers built a name for themselves via their blogs, so did we via ours.
I am a discourse-geek. I’m a big fan of hegemonic discourse theory, Bourdieu’s, Luhmann’s, and Baudrilliad’s thoughts on identity, and am still intrigued with Giddens - just to name a few…. I wrote my thesis together with my good friend, Marianne Friis Vindahl, on how to stay cool as a brand moving from subculture to mainstream, and looked at VICE Magazine and the Danish Social Democrats to analyze the fascinating rise and fall of being cool.
Red Associates is therefore quite a magical place to be, since the company uses the thoughts and methods of the social sciences to solve our client's problems. Interested in learning more? The Atlantic just did a great pice on the company in their March 2013 issue.
Best life lessons learned:
- Ctrl+alt+delete. Trial and error. Trial and error.
- Treat people the way you want to be treated by them.
- The stories you tell matter. They shape you, so use that power for (your own) good.
Am still struggling with the implementation, but I guess that’s what life is for?
- University of CopenhagenMedia Science, 2000 - 2006
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