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Media Planning Consultants, LLC
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Verizon, said it agreed to buy the core internet business of Yahoo for $4.48 billion, about $350 million less than the original price.
The deal will combine Yahoo's search, email and messenger assets as well as advertising technology tools with Verizon's AOL unit.

#Verizon #internet #Yahoo #Yahoosearch #email #messenger #advertising #AOL 

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Number of people using mobile-only internet soars.
Hits 40.7 million this year, study finds, up 27 percent in just two years, while desktop-only users fall below 18 million.

#online #marketing #socialmedia #smartphones #tablets #mobile #internet

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A handful of artists and celebrities have taken to live TV to use obscene language.
Singer Adele botched the George Michael tribute causing her to drop the F-bomb during the 2017 Grammy Awards.
Katy Perry, forgot she was on live TV and used foul language on Sunday's Grammy Awards red carpet as she spoke with E!'s Ryan Seacrest.

#artists #celebrities #livetv #adele #georgemichael #2017grammyawards #kattyperry 

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Sean Spicer is no match for The Young and the Restless. But he is beating The Bold and the Beautiful. Sean Spicer’s daily briefings, carried live by the major cable news networks, are drawing an average 4.3 million viewers, according to Nielsen.

#tvratings #cnn #foxnews #msnbc #cnbc #foxbusinessnetwork #seanspicer #theyoungandtherestless #cablenewsnetworks #briefings 

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Saturday Night Live continues its dream ratings run with Donald Trump in office. Saturday night’s episode — hosted by Alec Baldwin, who plays the president this season, with Melissa McCarthy reprising her hugely popular impersonation of White House press secretary Sean Spicer and Ed Sheeran as musical guest — soared in the ratings, scoring a 7.2 in the metered markets households and a 3.6 in adults 18-49 in the markets with local people meters.

#SaturdayNightLive #SNL #DonaldTrump #Comedy #LateNight #AlecBaldwin #MelissaMcCarthy #SeanSpicer #TVratings 

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Is Super Bowl counter-programming worth it?
Animal Planet's Puppy Bowl is.

#Cablenetworks #animalplanet #PuppyBowl #superbowl #nationalgeographic 

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The apps business is sometimes like the fashion industry: Fads sweep in and disappear just as fast.

#mobile #technology #gamingapps #newsapps #entertainment
#apps #fashion 

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Going into Super Bowl Sunday, the talk was about social awareness and inspirational themes that automakers would be promoting with their ads.

So how did they do?

#socialmedia #SuperBowl #automakers #TVadvertising #SuperBowlCommercials #advertising #marketing

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ESPN continued to struggle with long-running problems. The sports giant lost subscribers, and average viewership and advertising rates were both down, due in part to fewer college football playoff games in 2016. Programming costs grew, meanwhile, because of an expensive new deal with the National Basketball Association.

ESPN was entirely to blame for an 11% drop in the company's cable operating income to $864 million. Other cable networks were flat.

#ESPN #disney #sportsprogramming #cablenetwork #ABC #Disneynetworks 
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