Set aside your lists of “Google Ranking Factors”. Set aside your expectations of “rankings”, “traffic”, and “conversions”. Just look at your Website and ask yourself, “Of all the sites I look at every day, is this one the best I can find?” Before we get down to the checklist you’re all looking for, I want to make sure we all understand together that the less interested you are in your own site and content the less interesting they will be to others. We call that the “Intrinsic Signal”, because it’s the same no matter where you look for it: in your cooking, in your dancing, in your driving, in your charitable work. The less interested you are in what you are doing, the less successful you will be at doing it.
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