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SEO Theory
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Search engine optimization theory related content.
Search engine optimization theory related content.

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Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Content should come first. Links and measurement should come together. People who are impatient or who lack faith in the quality of their content will build links rather than wait for them. Literally, nothing has changed about basic SEO in more than 20 years. SEO practitioners differentiate their work on the basis of their strategies, methods, and resources. Over the past 2-3 years we have seen a gradual rift developing between three primary groups of search engine optimization “schools of thought”:

1. Large Corporate SEO has shifted toward big data tools and predictive analysis
2. Limited Budget SEO has shifted toward larger, more complicated content & third-party analysis
3. Dark SEO has retooled automated content & linking, adopting more third-party services

Nearly everyone has had to adapt to the growth of the mobile market, but the short-sightedness of many startups has created a gap in desktop coverage. Even though Google is promising to index mobile-friendly pages first they cannot abandon the desktop Web. And it may be years before the “two Webs” are reunited again by better user interfaces. The need for a “mobile Web” and a “mobile Web index” is only created by the fact that smart phones have such terrible user interfaces. New technologies are beginning to appear which may finally help us move past this mobile-vs-desktop gridlock.

https://www.seo-theory.com/advanced-seo-strategies-for-2018/
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Google updates its search system 10-15 times a week. Bing updates its search system maybe 10-20 times per month. Unfortunately Bing is less open about how its search engine works, but we can be sure of one thing: Bing does ...

https://www.seo-theory.com/how-to-recover-from-google-algorithm-updates/
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There are many discussions about search engine optimization on social media: you’ll find them on Facebook, LinkedIn, Twitter, and more traditional Web forums. The most popular SEO bloggers are essentially running discussion forums in their comment sections, too. It’s easy ...

https://www.seo-theory.com/7-ways-you-do-seo-wrong/
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Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl. What should be one of the fundamental areas of search engine optimization has been ...

https://www.seo-theory.com/basic-crawl-management/
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What makes an SEO technique “advanced”? That’s a question I ask myself every year. A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now ...

https://www.seo-theory.com/advanced-seo-techniques-for-2017/
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I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place. There are days when I am tempted to go back and “update” old articles about bad ...

https://www.seo-theory.com/bad-seo-advice/
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Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”. He was joking but, honestly, I like that. Some years ago I wrote a brief article titled ...

https://www.seo-theory.com/google-fred-update/
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Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl. What should be one of the fundamental areas of search engine optimization has been…

https://www.seo-theory.com/basic-crawl-management/
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