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SEO Theory

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Over the past two years I have published only four link theory articles, and of those three were direct responses to contemporary discussions in which I sought to debunk some wrong ideas coming fro…
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SEO Theory

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June 3, 2016 SEO Theory hangout with Kent Yunk in which we discuss the limitations and limited usefulness of SEO tools.  Are they overused or being misused?  How much do SEO tools and their metrics mislead an industry that lacks standards?  And much more
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SEO Theory

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One of the most incredibly naive and misleading myths circulating in the Web marketing industry today is that if you divide your content across multiple hosts (domains or subdomains) you weaken you…
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SEO Theory

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We don’t offer Penguin recovery services. We view such work as completely avoidable and unnecessary. There are some good-hearted, wonderful people selling Penguin recovery services, strategie…
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Have them in circles
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SEO Theory

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It is a rare chart that tells a whole, comprehensible story. I don’t have such a chart for you but I do have a chart that tells, in my opinion, an interesting story about how ignorance bree…
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SEO Theory

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Watch this May 20, 2016 hangout with Kent Yunk of Roaring Pajamas where we talk about cybersecurity, the growing popularity of bitcoin, and the dumb things SEO experts tell people.
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SEO Theory

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The incessant complaining and agonizing over Google’s long delay in updating their Penguin algorithm is a constant embarrassment to the search engine optimization industry. It is also a comp…
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SEO Theory

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How many times do you have to be told to jump off a cliff before you realize you are taking bad advice from someone? This is a question I keep asking myself as I read article after article about …
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Search engine optimization theory related content.
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This is the official Google+ Page for the SEO Theory blog.