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SEO Theory

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So you think you "write for people, not search engines"?  Probably not.  Here is why: http://www.seo-theory.com/2015/04/21/how-to-write-copy-for-search-engines/
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Warning: This is an SEO test designed only for the most advanced Web marketers.  Anyone else may pass the test by using common sense. Disclaimer: No animals
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Googlers SERIOUSLY need to sit down and figure out what is wrong with their mobile usability test tool BEFORE their April 21 deadline.  They are going to create a horrible search experience for millions of users if they don't fix this problem NOW.  http://www.seo-theory.com/2015/02/26/googlewmc-mobile-usability-tool-fails-the-test-again/
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Yes, Virginia, Link Building with Always be Good for Your Website (and that is not in conflict with what John Mueller said): http://www.seo-theory.com/2015/02/16/yes-virginia-link-building-will-always-be-good-for-your-website/
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All the social media metrics bloggers have disowned impressions as a useful metric, just like all the Web marketers before them. Impressions data is actually very important to understanding how effective your marketing campaign is. Of course, there are…
All the social media metrics bloggers have disowned impressions as a useful metric, just like all the Web marketers before them. Impressions data is actually very important to understanding how eff...
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Have them in circles
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SEO Theory

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What's the optimal length for a blog post from an SEO perspective? How long should your next blog post be? Get the facts.
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Since even some mainstream news media sites are now reporting on Google's April 21 deadline for making Web content "mobile friendly" we can assume that a lot of
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SEO Theory

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Subfolders over subdomains?  Links make the bad guys better?  "Readable URLs" are better for SEO?  Keywords in URL really help?  Too many folders for search engine crawling? Low bounce rates are GOOD? Social signals are [X]?  Read about these SEO lies and myths and why what you have been told simply isn't true.  http://www.seo-theory.com/2015/02/26/new-seo-myths-and-lies-in-2015/
Since the pseudoscientific brigade continues to publish false and misleading statements about really simple technical stuff, let's just round up the latest SEO
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The GWT "mobile usability" warning message now points you to the "Mobile Usability" report instead of the PageSpeed Insights tool.  There are still some problems with the complaints but this much, much bettter.
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SEO Theory

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The GWT "mobile usability" warning message now points you to the "Mobile Usability" report instead of the PageSpeed Insights tool.  There are still some problems with the complaints but this much, much bettter.
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