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SEO Theory

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One of the most incredibly naive and misleading myths circulating in the Web marketing industry today is that if you divide your content across multiple hosts (domains or subdomains) you weaken you…
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SEO Theory

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We don’t offer Penguin recovery services. We view such work as completely avoidable and unnecessary. There are some good-hearted, wonderful people selling Penguin recovery services, strategie…
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SEO Theory

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24 Hour SEO and Query Term Modulation

February 19, 2016 SEO Theory Hangout

Search engine optimization discussion with Kent Yunk of Roaring Pajamas SEO and Michael Martinez of Reflective Dynamics, Inc.

* Can you affect search engine results w/in a 24 hour period?
* Use Google Search Console (aka Google Webmaster Tools) to force crawl
* Crawl up to 10 pages per month with fetches on all their outbound links
* You can use a well-crawled, highly-trusted Website in addition to Google Search Console
* An old technique involved using link brokers that managed links through software (not recommend today)
* Kent shares his screen to walk through the Fetch as Googlebot feature
* Traditional online marketing often omits strategic use of forced crawl (NOTE: Google limits this due to abuse)
* News-indexed press release sites can be used in 24-hour SEO (not link building)
* Social media search can also be managed via 24-hour SEO
* The key to 24-hour SEO is to have whatever you want indexed ready about a day in advance of when you need it to appear in search results
* Query term modulation (an advanced query analysis technique) was covered in the Feb. 19, 2016 SEO Theory Premium Newsletter
* Query term modulation splits query strings into multiple sortable columns of text data
* Query term modulation allows you to analyze queries based on keywords past the beginning of the string
* Very helpful in normalizing query data
* Very useful for discovering gaps in query coverage
* Filtering query data by blocking undesired words is inefficient
* Kent has extensive experience in analyzing query data for missed opportunities
* Kent explains how his team analyzed a large data set of 35,000 queries for insurance
* Michael shares a rumor about a large company that used missed opportunity analysis until it was hit hard by the Google Panda algorithm
* You don't need 35,000 rows of keyword data
* Michael explains "saturation" and "bias"
* Think of "saturation" as the percentage of a total data set that one term contributes
* Think of "bias" as being the weight or degree to which any one factor influences the conclusions of your analysis
* Learning algorithms can be easily influenced by bias
* The greater the saturation of a specific term becomes the more significant its bias becomes
* Bias can set in even with relatively little saturation
* Michael shares some illustrative examples of how bias influences analysis
* Analyzing the keyword spectrum should influence your editorial policy and content strategy
* How to prioritize SEO for ecommerce

https://www.youtube.com/watch?v=zpy1-7gGIdo
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30 minutes of discussion with Kent Yunk of Roaring Pajamas SEO about native advertising & "content marketing", Website security, mobile marketing, and more.

https://www.youtube.com/watch?v=Zu4sRI8AMVQ
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THIS WAS VERY INFORMATIVE AS I AM TRYING TO SEO MY SITE BUSINESSTIMING.COM  BUT IS VERY HARD BECAUSE SO MANY THEORIES AS TO DO IT.
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I have been publishing Websites since August 1996. Although I have worked at improving visibility for sites through all those years, I have never seen content fail to bring traffic, links, and lead…
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Have them in circles
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SEO Theory

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The incessant complaining and agonizing over Google’s long delay in updating their Penguin algorithm is a constant embarrassment to the search engine optimization industry. It is also a comp…
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SEO Theory

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How many times do you have to be told to jump off a cliff before you realize you are taking bad advice from someone? This is a question I keep asking myself as I read article after article about …
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SEO LINK ANALYSIS AND LINK BUILDING FOR 2016

In their February 12, 2016 SEO Theory Hangout Kent Yunk of Roaring Pajamas SEO and Michael Martinez of Reflective Dynamics discuss what it takes to identify a spammy link and how to ask for or earn acceptable links.

* How much do site wide links help or hurt sites today?
* Web marketers use the wrong link building KPIs that favor spam
* What does a natural linking relationship look like?
* Link testing tools struggle with evaluating site-wide links
* How the linking Web works differs from how marketers measure it
* Linking strategies don't work for all sites because algorithms are complex
* Marketers are constantly looking for the value assigned by algorithms
* Using only 1 metric for a link analysis is very unreliable
* A competitor's backlink profile may be skewed by site wide links
* Ranking systems use many signals & so link analysis is complicated
* Algorithmic quality does not correlate well with individual preferences for style and technical execution
* Analysts seek links that search algorithms classify as spam
* A page is not spammy simply because you don't think it is "low quality"
* Many "high quality" Websites have sold spammy links
* Backlink profile analyses need to be flexible in assessing "quality"
* How many news Websites have sold links?
* Why do press release links pass anchor text but NOT help with rankings?
* Passing unique anchor text indicates a link passes value but does not guarantee it helps with rankings
* Spammy links rarely use unique anchor text
* Which link strategies work best for attracting natural links?
* Focusing on targeted anchor text is counter-productive
* Bloggers feel more comfortable about linking if they are in control of how the link is placed and constructed
* Corporate microsite networks should interlink for user reference
* Michael shares some data about how blogs attract natural links
* There is no magic number or formula
* The "interest test" boils down to how comfortable you feel with your content after 2 years
* As a Website builds up useful content it becomes easier to earn links
* It is not easy or simple to create a lot of useful content that lasts a long time
* SEO is NOT "content marketing"
* You only have two things to work with: links and content, so you want the best of both
* People mistakenly believe they just need "1 big article"
* When you are just starting out as a blogger you need to produce consistent, not "*BIG*", content
* Teach people to keep coming back to your Website every week
* Many Web marketing conference stars don't write very interesting content but they attract a lot of links because of what they do as presenters
* The secret is to be consistent
* Link building is "rock breaking work"
* Why people only make purchases from certain sales people
* Asking for links is very similar to selling products to people
* Bloggers who like and trust you will link to you
* Most companies pressure their link builders into "making the numbers", which hurts opportunities for building relationships
* Having a relationship with another site makes a big difference in link building
* You can imply the relationship through the way you create your content
* Creating content for your Website is as simple as having an all-night conversation with someone about a topic that makes you passionate
* How to get past "the writer's wall": cut out the crap at the beginning and leave what's left
* When asking for links, cut out the awkward introduction and just get to the point
* Some examples of how Michael has given links to people
* An honest, legitimate, sincere request for help works more often than other ideas
* Link outreach is a lot like door-to-door sales
* Experienced sales people learn to burn through early contacts until they are comfortable enough to make their pitch naturally
* Link outreach takes practice, too

https://www.youtube.com/watch?v=RWMqukU3k_U
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SEO Theory

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Please help make foster care children's lives a little better.  They should not be living out of trash bags.  http://www.togetherwerise.org/fundraise/sugarrae
Anonymous. $300. Angel D. $220. Sugarrae Suitcase Drive. Help me send a different message. Trash bags. That's what foster kids are given when they have to move between foster homes. How do I know? Because that's what I was given when I had to move between foster homes as a teen.
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Hi I'm 12 and I'm in fostercare
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