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SEO Theory

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Since even some mainstream news media sites are now reporting on Google's April 21 deadline for making Web content "mobile friendly" we can assume that a lot of
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SEO Theory

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Subfolders over subdomains?  Links make the bad guys better?  "Readable URLs" are better for SEO?  Keywords in URL really help?  Too many folders for search engine crawling? Low bounce rates are GOOD? Social signals are [X]?  Read about these SEO lies and myths and why what you have been told simply isn't true.  http://www.seo-theory.com/2015/02/26/new-seo-myths-and-lies-in-2015/
Since the pseudoscientific brigade continues to publish false and misleading statements about really simple technical stuff, let's just round up the latest SEO
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SEO Theory

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The GWT "mobile usability" warning message now points you to the "Mobile Usability" report instead of the PageSpeed Insights tool.  There are still some problems with the complaints but this much, much bettter.
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SEO Theory

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The GWT "mobile usability" warning message now points you to the "Mobile Usability" report instead of the PageSpeed Insights tool.  There are still some problems with the complaints but this much, much bettter.
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SEO Theory originally shared:
 
People have been talking about, promising, and looking for semantic search for a decade. And now it has finally arrived with something more than a whimper and much less than a bang. Semantic indexing technologies for the Web remain mysterious black boxes…
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I love this question every time it comes up in a client conversation: "Everyone says you have to create unique content, but how do you create unique content for an [X] Website when there are dozens...
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Have them in circles
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SEO Theory

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Warning: This is an SEO test designed only for the most advanced Web marketers.  Anyone else may pass the test by using common sense. Disclaimer: No animals
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Googlers SERIOUSLY need to sit down and figure out what is wrong with their mobile usability test tool BEFORE their April 21 deadline.  They are going to create a horrible search experience for millions of users if they don't fix this problem NOW.  http://www.seo-theory.com/2015/02/26/googlewmc-mobile-usability-tool-fails-the-test-again/
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Yes, Virginia, Link Building with Always be Good for Your Website (and that is not in conflict with what John Mueller said): http://www.seo-theory.com/2015/02/16/yes-virginia-link-building-will-always-be-good-for-your-website/
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SEO Theory originally shared:
 
All the social media metrics bloggers have disowned impressions as a useful metric, just like all the Web marketers before them. Impressions data is actually very important to understanding how effective your marketing campaign is. Of course, there are…
All the social media metrics bloggers have disowned impressions as a useful metric, just like all the Web marketers before them. Impressions data is actually very important to understanding how eff...
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Just when everyone thought that another great case study about moving a blog from subdomain to root domain subfolder had been shared, a little deeper look reveals something interesting about what really happened: http://www.seo-theory.com/2015/02/08/deconstructing-the-hotpads-subdomain-move/
John Doherty posted a Tweet claiming that Hotpads' move of its blog from subdomain to root domain was responsible for a 98% increase in traffic.  John
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