SEO LINK ANALYSIS AND LINK BUILDING FOR 2016
In their February 12, 2016 SEO Theory Hangout Kent Yunk of Roaring Pajamas SEO and Michael Martinez of Reflective Dynamics discuss what it takes to identify a spammy link and how to ask for or earn acceptable links.
* How much do site wide links help or hurt sites today?
* Web marketers use the wrong link building KPIs that favor spam
* What does a natural linking relationship look like?
* Link testing tools struggle with evaluating site-wide links
* How the linking Web works differs from how marketers measure it
* Linking strategies don't work for all sites because algorithms are complex
* Marketers are constantly looking for the value assigned by algorithms
* Using only 1 metric for a link analysis is very unreliable
* A competitor's backlink profile may be skewed by site wide links
* Ranking systems use many signals & so link analysis is complicated
* Algorithmic quality does not correlate well with individual preferences for style and technical execution
* Analysts seek links that search algorithms classify as spam
* A page is not spammy simply because you don't think it is "low quality"
* Many "high quality" Websites have sold spammy links
* Backlink profile analyses need to be flexible in assessing "quality"
* How many news Websites have sold links?
* Why do press release links pass anchor text but NOT help with rankings?
* Passing unique anchor text indicates a link passes value but does not guarantee it helps with rankings
* Spammy links rarely use unique anchor text
* Which link strategies work best for attracting natural links?
* Focusing on targeted anchor text is counter-productive
* Bloggers feel more comfortable about linking if they are in control of how the link is placed and constructed
* Corporate microsite networks should interlink for user reference
* Michael shares some data about how blogs attract natural links
* There is no magic number or formula
* The "interest test" boils down to how comfortable you feel with your content after 2 years
* As a Website builds up useful content it becomes easier to earn links
* It is not easy or simple to create a lot of useful content that lasts a long time
* SEO is NOT "content marketing"
* You only have two things to work with: links and content, so you want the best of both
* People mistakenly believe they just need "1 big article"
* When you are just starting out as a blogger you need to produce consistent, not "*BIG*", content
* Teach people to keep coming back to your Website every week
* Many Web marketing conference stars don't write very interesting content but they attract a lot of links because of what they do as presenters
* The secret is to be consistent
* Link building is "rock breaking work"
* Why people only make purchases from certain sales people
* Asking for links is very similar to selling products to people
* Bloggers who like and trust you will link to you
* Most companies pressure their link builders into "making the numbers", which hurts opportunities for building relationships
* Having a relationship with another site makes a big difference in link building
* You can imply the relationship through the way you create your content
* Creating content for your Website is as simple as having an all-night conversation with someone about a topic that makes you passionate
* How to get past "the writer's wall": cut out the crap at the beginning and leave what's left
* When asking for links, cut out the awkward introduction and just get to the point
* Some examples of how Michael has given links to people
* An honest, legitimate, sincere request for help works more often than other ideas
* Link outreach is a lot like door-to-door sales
* Experienced sales people learn to burn through early contacts until they are comfortable enough to make their pitch naturally
* Link outreach takes practice, toohttps://www.youtube.com/watch?v=RWMqukU3k_U