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It is a rare chart that tells a whole, comprehensible story. I don’t have such a chart for you but I do have a chart that tells, in my opinion, an interesting story about how ignorance bree…
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SEO Theory

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Watch this May 20, 2016 hangout with Kent Yunk of Roaring Pajamas where we talk about cybersecurity, the growing popularity of bitcoin, and the dumb things SEO experts tell people.
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The incessant complaining and agonizing over Google’s long delay in updating their Penguin algorithm is a constant embarrassment to the search engine optimization industry. It is also a comp…
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How many times do you have to be told to jump off a cliff before you realize you are taking bad advice from someone? This is a question I keep asking myself as I read article after article about …
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SEO Theory

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Over the past two years I have published only four link theory articles, and of those three were direct responses to contemporary discussions in which I sought to debunk some wrong ideas coming fro…
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June 3, 2016 SEO Theory hangout with Kent Yunk in which we discuss the limitations and limited usefulness of SEO tools.  Are they overused or being misused?  How much do SEO tools and their metrics mislead an industry that lacks standards?  And much more
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One of the most incredibly naive and misleading myths circulating in the Web marketing industry today is that if you divide your content across multiple hosts (domains or subdomains) you weaken you…
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We don’t offer Penguin recovery services. We view such work as completely avoidable and unnecessary. There are some good-hearted, wonderful people selling Penguin recovery services, strategie…
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SEO Theory

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24 Hour SEO and Query Term Modulation

February 19, 2016 SEO Theory Hangout

Search engine optimization discussion with Kent Yunk of Roaring Pajamas SEO and Michael Martinez of Reflective Dynamics, Inc.

* Can you affect search engine results w/in a 24 hour period?
* Use Google Search Console (aka Google Webmaster Tools) to force crawl
* Crawl up to 10 pages per month with fetches on all their outbound links
* You can use a well-crawled, highly-trusted Website in addition to Google Search Console
* An old technique involved using link brokers that managed links through software (not recommend today)
* Kent shares his screen to walk through the Fetch as Googlebot feature
* Traditional online marketing often omits strategic use of forced crawl (NOTE: Google limits this due to abuse)
* News-indexed press release sites can be used in 24-hour SEO (not link building)
* Social media search can also be managed via 24-hour SEO
* The key to 24-hour SEO is to have whatever you want indexed ready about a day in advance of when you need it to appear in search results
* Query term modulation (an advanced query analysis technique) was covered in the Feb. 19, 2016 SEO Theory Premium Newsletter
* Query term modulation splits query strings into multiple sortable columns of text data
* Query term modulation allows you to analyze queries based on keywords past the beginning of the string
* Very helpful in normalizing query data
* Very useful for discovering gaps in query coverage
* Filtering query data by blocking undesired words is inefficient
* Kent has extensive experience in analyzing query data for missed opportunities
* Kent explains how his team analyzed a large data set of 35,000 queries for insurance
* Michael shares a rumor about a large company that used missed opportunity analysis until it was hit hard by the Google Panda algorithm
* You don't need 35,000 rows of keyword data
* Michael explains "saturation" and "bias"
* Think of "saturation" as the percentage of a total data set that one term contributes
* Think of "bias" as being the weight or degree to which any one factor influences the conclusions of your analysis
* Learning algorithms can be easily influenced by bias
* The greater the saturation of a specific term becomes the more significant its bias becomes
* Bias can set in even with relatively little saturation
* Michael shares some illustrative examples of how bias influences analysis
* Analyzing the keyword spectrum should influence your editorial policy and content strategy
* How to prioritize SEO for ecommerce

https://www.youtube.com/watch?v=zpy1-7gGIdo
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