some stuff that I feel that you should know about from the online marketing perspective. Now we have all heard those TALL TALES
that do the rounds from time to time telling the world that G+ is a Ghost town, That SEO is dead, that link building is dead, that guest blogging is bad for your SEO and so many others.
These are mostly just stories that have been started by those within the #BHSEOT
(Black Hat Search Engine Optimisation Team) or some other poor fool who does not know any thing about SEO but does online marketing. This last group, those who do online marketing, but do not understand SEO or Search Engine Optimisation are plentiful, and many are surprisingly Good at what they do.
Today I just want to drop the link building issue into the spot light as I am going to write a blog post on the 4u brand about knowing your customer, from an SEO perspective, and link building that is generated through customer interactions, and these customers referencing specific pages deep within your site / blog, where they found the solution to their problems, is very powerful and of extreme importance.
Link building of this nature carries many more hidden #OPSEOVI
than most online marketing consultants talk about. These kind of SOCIAL MEDIA EDITORIAL LINKS
with a very powerful and direct SEMANTIC LINK
add a whole new subset of SEO variables that are built into the newer SEA's (Search Engine Algorithms) such as Google HUMMINGBIRD
, Google PIGEON
and many others.
These links carry many semantic links about the person who created the content as well as the person who first shared this link, as well as all subsequent shares of this link, either directly from the source , or indirectly through a public or private share to their preferred social media platform, within the public domain.
If one is logged into Google and does an online search, Google uses these issues, and if a person within your own personal circles discusses the issues that you are searching for Google gives these persons some extra trust factor signals and their content may appear right at the top of the SERP's (Search Engine Results Pages) most people are not even aware of the impacts as the SERP's that they are getting are right on the nose.
One should never underestimate these newfangled SEMANTIC SEARCH ISSUES
as the introduction of Google Hummingbird was specifically to take advantage of these newly adopted SEOVI (Search Engine Optimisation Value Indicators.
Links to deep pages within your web site / blog or online resource that are generated within the social media space can, and do carry very significant trust factor Search Engine Optimisation Value Indicators that impact on a number of different digital entities that are connected to the page in question, as well as those persons who the original poster has within his Google plus networks, both active and passive play a very significant role .
Here we are talking of things connected to author value, publisher value, domain rank, page rank and many other devious and hidden sources of OPSEOVI's (Off Page Search Engine Optimsation Value indicators) . This is directly connected to each persons personal and individual semantic footprint, and each separate digital identities semantic footprint is some how interactive with your other SEOVI (Search Engine Optimsation Value Indicators)
through a host of different algorithms in the early indexing stages or a few steps past the spider and indexing phase.
this blog post on the 4u brand blog will help you understand these issues better. http://4ubrand.blogspot.com/p/blog-page_4.html
enjoy the week end... this Friday 13 March 2014 #FUFISM +fufism