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Mary Trigiani
Works at Spada Inc
Attended Saint Mary's College, Notre Dame, Indiana
Lives in San Francisco
481 followers|11,780 views
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Mary Trigiani

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Congratulations Adriana Trigiani! THE SUPREME MACARONI COMPANY debuts as Number 10 on THE NEW YORK TIMES best seller list.
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Mary Trigiani

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I completely disagree with Dave Eggers and Jonathan Franzen about social media. Digital expression promotes the written word. 

But I guess getting endorsed by Oprah is better for writers than building a community directly with your readers via social media, right?
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Honest, useful, freshing guidance for startups from media expert Brooke Hammerling.  Every time a client pushes for press outreach, I'm showing them this.
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My comment about what is going on with "homeland security" and how it connects with the general lack of economic and social progress.  

Let's start looking each in the other eye again.
 
What good is all that Homeland Security money doing, again?

> Let's be clear about something: the federal government is cutting basic social services while funding SWAT gear for local police departments and building up a massive surveillance state ostensibly in order to prevent random acts of terror.

> But the secure arsenal of a major Navy base in the nation's capital is so poorly guarded that someone without proper clearance can simply walk in with a bunch of high-powered guns, or pick them once he's there? It's not like this guy was a Hans Gruber level criminal mastermind.

#ftw   #politics   #guns   #security  
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Silicon Valley? Not a meritocracy. Face it. Misogyny, ageism, little user regard. By the latter I mean, in many startups, just try to have a discussion about marketing that doesn't begin with a founder wanting press attention for a product that isn't even finished and/or tested by users.  This WSJ article is just a start.  
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Analyst Jeremiah Owyang has defined what he calls the collaborative economy. Social technology is empowering masses of people to support new entrants into traditional industries. Taxis are just one example. For stats supporting Jeremiah's thesis, click here: http://www.web-strategist.com/blog/2013/07/27/collaborative-economy-industry-stats/
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Have her in circles
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Mary Trigiani

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A Thanksgiving week quiz.

This is a recently posted job listing.  [If you have seen this and know the answer, this is the honor system -- you shouldn't participate.]

Read through to the end and reply with the years of experience you think this job would require.  Non-marketing, non-content people welcome.  Will publish any results I receive.  Thanks!

"...hiring a full-time, in-house ghostwriter in San Francisco to produce a steady stream of thought leadership, corporate communications, speeches, public relations and social media content for our digital media company. You will represent, and become an expert on, our brand "voice" and will develop a deep understanding of what motivates our target audience(s) and how they behave, making your ideas relevant and effective. You have the ability to turn ideas and stories into polished works and deliver print-ready text that is accurately sourced, grammatically correct and interesting to read. Our topics can be complex and we need to make them accessible and reader-friendly, but sophisticated. Experience in writing both short items and analytical features is valued. Specific Responsibilities: Work closely with senior managers to write articles that reflect the company's "brand voice". Create content that drives social engagement and followers. Thrive in a deadline-driven environment with the ability to manage multiple, deadline-driven assignments simultaneously Organization and the ability to track and manage a variety of content projects from start to finish-from inception with high-level stakeholders through multiple iterations, review, production, and delivery. Work closely with other creative team members and technical staff Represent and become and expert on the brand voice Desired: X years experience as a copywriter, journalist or marketing content creator A portfolio providing exceptional copy writing skills in multiple channels Journalism, PR, or Product Marketing experience a plus Comfortable managing up (CEO, COO, etc) to drive content approvals Ability to work effectively and efficiently, independently and as part of a creative team Education: Bachelors degree required. Master's preferred in English, Journalism, Communications or Marketing
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Marcella Hazan was an inspiration when we wrote "Cooking with My Sisters" in 2003. Here is the story of her life.
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SlideShare is the best resource for learning, brushing up and perfecting presentation skill.  It's also a phenomenal resource for corporate marketing content and how to package it.  Here's an example of SlideShare's usefulness for the beginner.
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@KellyOCG is conducting a survey about finding, hiring and training digital marketing professionals. 10-15 minutes. https://www.surveygizmo.com/s3/1305975/Digital-Marketing-Survey#!
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Profound comments on Adriana Trigian's Facebook page regarding the op-ed in THE NEW YORK TIMES yesterday by Amy Clark, "Appalachian Hope and Heartbreak."  It's about changes in America's small towns. 
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People
Have her in circles
481 people
Work
Occupation
I work with tech startups in Silicon Valley and professional services firms around the world. I help them tell their stories and get more customers. Spada Inc is the name of my consulting practice. It was founded in 1990.
Skills
Company messages. Social networking. Digital strategy. Writing. But mostly, telling it like it is.
Employment
  • Spada Inc
    Founder/Consultant, 1990 - present
  • Huron Consulting Group
    2003 - 2013
  • Kelly Services, Inc.
    2012 - 2013
  • The Practice SF
    2010 - 2013
  • Dito Associates
    2002 - 2013
  • The Glory of Everything
    2013 - 2013
  • Jack Baskin School of Engineering, UC Santa Cruz
    2008 - 2013
  • Citrus Lane
    2012 - 2012
  • Matterport
    2012 - 2013
  • Wild Divine
    2012 - 2013
  • Dreamboard
    2012 - 2013
  • EazyBusiness
    2011
  • Salesforce.com
    2011
  • Rypple
    2010 - 2012
  • Firetalk
  • ePIT
  • Interwoven
  • foldier
  • BookRenter.com
  • Alvarez & Marsal
  • ePIT
    2000 - 2001
  • FireTalk
    2000 - 2000
  • Interwoven
    1999 - 2000
  • Arthur Andersen
  • Andersen Worldwide
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco
Previously
Big Stone Gap, Virginia - Honolulu, Hawaii - Bangor, Pennsylvania - Chicago, Illinois - South Bend, Indiana - Rome, Italy - Palo Alto, California
Story
Tagline
Mary Trigiani. Growth. Traction. Digital branding. Content.
Introduction
Welcome -- my name is Mary Trigiani.  Professionally, I'm a long-time business consultant.  I help to position companies in the marketplace by focusing on relationships built through a personal touch and strong, clear, differentiated content.  

Personally, my favorite things are art, dark chocolate, light workouts, classic film,  TV, fashion, ballads, well adjusted friends, delightful nieces and nephews, laughs.  Not necessarily in that order.
Bragging rights
No brag, just fact
Education
  • Saint Mary's College, Notre Dame, Indiana
    Government
  • Saint Mary's College, Notre Dame
    Rome Program
Basic Information
Gender
Female
Other names
Mary Yolanda Trigiani
Mary Trigiani's +1's are the things they like, agree with, or want to recommend.
Sending Lazy Dog Owners A Message: Poop In A Box
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How do you stop dog-owners from leaving poop where anyone can step in it? There are signs and fines, but then there are also always people w

Thom Ruhe: The Most Pervasive, Pernicious Offense
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GUEST MENTOR THOM RUHE, vice president of Entrepreneurship at the Kauffman Foundation: The use of jargon is perhaps the most pervasive and p

Is it time for a new American revolution?
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People know the Fourth of July as America’s birthday but it really marks the day our founding fathers started a somewhat ill-conceived war w

Twitter / Marc Benioff: Welcome @Rypple to @salesf ...
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Welcome @Rypple to @salesforce! Successforce. http://t.co/5tRr4Wgh

Women of Google+
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Women of Google+is a destination to learn, share and explore what it takes to thrive on social networking platforms both personally and prof

Salesforce
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B2C .
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Business 2 Community - Building Deeper Business Relationships Through Engaging Communities

Una lettera d'amore | Startupbusiness Network
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Questa è una lettera d'amore. Di amore per la passione che prende forma in idee, in progetti, in entusiasmo. È un amore che si manifesta

10 Brand-Building Steps For Beginners | Fast Company
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Using a mobile device? Go to m.fastcompany.com for our mobile version. CONNECT WITH FAST COMPANY: FastCompany RSS Feed FastCompany Youtube F

Twitter / Mary Trigiani: This easy exercise for ove ...
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This easy exercise for overcoming a creative block comes from Francis Ford Coppola. Really helped me today. http://t.co/r5oQKmyJ

Twitter / Scott McNealy: 900,000 folks in CA signed ...
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900,000 folks in CA signed up to stop the madness. OWS done the right way. All Californians should support this. http://t.co/qQsZdzhh

Twitter / Mary Trigiani: @MarySchmich on public spe ...
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@MarySchmich on public speaking in Chicago Tribune http://t.co/nKhTFdJ9 is perfect companion to my post http://t.co/4ks48Zka

Twitter / Mary Trigiani: A nice thing to do. Espec ...
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A nice thing to do. Especially if you're in mktg. Support @MGProject #12DaysofGifting Campaign 12/12-12/23. http://t.co/nWYTDEzN

Twitter / Mary Trigiani: Good morning marketing bud ...
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Good morning marketing buds! It's the first day of #12DaysofGifting with Marcus Graham Project. Be a true love. http://t.co/nWYTDEzN

"Incubate This!" - A Survey of Incubation Models for Italian Startups - ...
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In the past coupe of years, the Bay Area has witnessed a proliferation of incubator and shared space facilities catering in large part to th

StartupHouse: get a bed and desk! in San Francisco
www.airbnb.com

Located in the heart of San Francisco Soma district, we are a group housing solution on a campus that also includes one of the biggest co-wo

Twitter / Rypple: @Rypple is very excited to ...
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@Rypple is very excited to be joining forces with @Salesforce. For more details, click here: http://t.co/aHBsaUbI

Twitter / Rypple: Strategic HR Predictions f ...
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Strategic HR Predictions for 2012 -- including social performance management & social rewards! http://t.co/jQ5RKPSG #Rypple #social

Twitter / Marc Benioff: Im loving @Rypple. Finall ...
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Im loving @Rypple. Finally HR software I enjoy using.