Profile cover photo
Profile photo
9Point10
2 followers -
The art of storytelling meets the science of data driven marketing
The art of storytelling meets the science of data driven marketing

2 followers
About
9Point10's interests
9Point10's posts

Post has attachment
An essential insight: when it comes to hiring decisions, a candidate's past is an accurate predictor of his/her future. Delve into the high and low points for each job and ask: "If I were to ask your former boss about your strengths and weaknesses, what would he/she say?"  The threat of a reference check (TORC) is a great way to get honest answers.
http://fortune.com/2016/06/26/business-culture-hire-employees/?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
Photo

Post has attachment
Whether it's called customer-centric or outcome-centric, the key point is to tailor your solutions in order to provide an outcome that satisfies your customers' specific goals.
https://hbr.org/2016/06/manufacturing-companies-need-to-sell-outcomes-not-products?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
Photo

Post has attachment
An excellent HBR article by David Edelman and Marc Singer that shows how some of the best digital marketers are using automation, proactive personalization, contextual interaction and customer journey innovation to drive sales, reduce costs and reinforce engagement.
https://hbr.org/2015/11/competing-on-customer-journeys?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
Photo

Post has attachment
What's interesting is that many of these million-dollar, single person businesses rely on automation, contractors and low-cost digital marketing.  It's how they are able  to expand their capabilities beyond what a single owner can do.
http://www.forbes.com/sites/elainepofeldt/2016/06/01/how-visionary-entrepreneurs-are-creating-million-dollar-one-person-businesses/?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it#17ce613e3fd1
Photo

Post has attachment

Post has attachment
When it comes to grabbing attention and sustaining interest long enough for a potential buyer to understand your offering there is nothing that beats video.
http://www.marketingprofs.com/articles/2016/30008/three-types-of-video-that-marketers-need-to-have-on-their-company-website?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
Photo

Post has attachment
Our advice: combine productivity enhancing automations with a personal touch. Use the right tools to adapt your messages to each contact’s demographics, interaction history, or web page visits for truly personalized messages.
http://www.marketingprofs.com/opinions/2016/29979/three-things-email-marketers-should-do-to-stay-competitive?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
Photo

Post has attachment
Large corporations and entrepreneurs can benefit from each others' strengths but the cultural differences can present major obstacles.

One of the best models for how large companies can incubate internal startups comes from Geoffrey Moore in his book: Zone to Win: Organizing to Compete in the Age of Disruption (Slideshare: http://bit.ly/1qGQIdm ). These ideas can apply to working with external entrepreneurs as well.
http://www.inc.com/bill-carmody/innovation-is-not-enough-consider-an-alternative-disruption-path.html?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
Photo

Post has attachment
If you are thinking about how to do content & social media marketing right, here is a tip: stop promoting your products & services all the time.  Build credibility by sharing your passion, teaching, helping and entertaining your audience!
http://www.adweek.com/socialtimes/brands-killed-social-media-but-netflix-put-the-final-nail-in-the-coffin/639782?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
Photo

Post has attachment
Automation should be about freeing up your time to focus more important things like collaborating on new product ideas and developing marketing strategies. According to Harvard Business Review, it can save you up to 30% of your time.
https://hbr.org/video/4803762336001/the-upside-of-automating-part-of-your-job?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
Photo
Wait while more posts are being loaded