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Leigh Cook
Works at I love to share ideas with entrepreneurs, innovators and marketers about strategies for improving personal / business effectiveness. I find social networking a great way to do this. Offline I support my family by working as a profit-growth consultant to small business owners/managers with up to 50 employees, and self-employed professionals in many walks of life. As I work with clients on an entirely 'pay-for-performance' basis, my family only gets fed when my input delivers clear results in terms of significant, measurable increase in profits. As you can imagine that's not a risk I'd take without extensive experience behind me, but I like to keep fully up-to-date by engaging with other switched-on people in this field. I also like to give back to my circles by sharing ideas, information and posts that I find most useful and valuable. I'm approachable and generous, so if there's anything you'd like a second opinion about, just let me know and I'll do what I can to help. It's nice to 'meet' you today, I'd like to welcome you into my circle and I hope you find our relationship a deeply rewarding one.
Lived in West Sussex
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Leigh Cook

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Just a quick show of hands
What's your best time-saving tool for social networking?
(e.g. specific browser add-on/software)

How to respond:
Add a comment to list your best tool, or if someone else has already listed it then just +1 theirs.

Who's going to kick us off?
1
Diane Comeau's profile photoTara R. Alemany's profile photoCindy Ratzlaff's profile photoRichard Young's profile photo
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HI, GUDAY 
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Leigh Cook

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Just showed this to my sons - doesn't it put a few things in perspective?
 
On the subject of size and scale in the Universe, this is a favorite video of mine showing the scale of stars.

The takeaway point from this is that space... is big. Really big.
You just won't believe how vastly hugely mindbogglingly big it is...
1
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Leigh Cook

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Circles: How do you use yours?

I'm curious about how different people are managing their G+ circles. So I thought I'd set up a quick survey.

It's really simple. Just click the + 1 button against the Comment that most closely describes you.

Whenever I circle a new contact...
1
Leigh Cook's profile photoTara R. Alemany's profile photo
5 comments
 
How about, I look to see who we have in common, and then add them to that circle?
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Leigh Cook

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Just saw this over at Helen Sotiriadis https://plus.google.com/u/0/108470782772821648496/photos

I was wondering about all the BS that flies around in marketing and internet marketing circles. How would you change the captions for YOUR industry? And where would you place yourself right now?
1
increase joshua's profile photo
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hy,sir pls i love you,then could help me
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Leigh Cook

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Leigh Cook originally shared:
 
Does human behavior fascinate you? Think about this for a second...

Dr Robert Cialdini has written some great books about influence, and I've certainly found his case studies fascinating. I got thinking about how this relates to social networking online, with G+ and other networks. And here's something you probably deal with every day without being fully conscious of what's 'pulling your strings'...

So you check in your G+ notifications and see that some complete stranger has added you to their circle, and you're faced with the decision each time to either reciprocate or ignore the person. And that's what I'd like to focus on here.

1) What are some of the factors that help us arrive at those accept/reject decisions?

2) How could we test the impact and comparable weight of each of those factors?

3) How could we use this understanding to improve the decisions we make, i.e. accept and reject with greater discernment, so that we grow better quality circles?

4) How might we use this understanding when approaching strangers ourselves to give us maximum 'acceptability'?.

Cialdini points out that we often rely on the strangest of triggers to save us time in our decision making. If you're not familiar with his work, here's an example...

He presents some research about how a protective mother turkey will furiously attack a stuffed polecat when it is pulled towards the turkey by a string (quite understandable) but when a small tape recorder is hidden inside the stuffed predator, playing cheep-cheep baby turkey sounds, that same protective mother will accept the polecate and gather it under it's wing (really quite strange) until the recording is switched off, when the turkey will once again attack.

In his books Cialdini explores these same 'click-whirr' responses in human behavior situations, and there are many fascinating surprises. (You can learn more here: http://www.influenceatwork.com/)

So, back to that social networking question. I'm interested in your thoughts...

How often do you make those decisions without even looking at someone's profile?

In those cases, I think we only have three things to base our decision on:

1) the photograph
2) the name of the stranger
3) the headline description that some people include

Now, as Cialdini points out, some of the most surprising things that influence us are not things that we're actually conscious of (like how we tend to accept people more readily with names - or even just initials - that are similar to ours).

So what I'm looking for here are two things:

Firstly what do you think MIGHT play a part in swaying your own decisions, or at least other people's (since you would never fall for any of this stuff, right?)

and secondly, how do you think any of those suggestions could be properly tested?

Here's a couple of examples of my own:

I rejected someone recently who chose as their headline introduction "I'm a 42 year old tranny" - I guess that was a little too much information for me over my morning cornflakes from a complete stranger who wanted to be accepted as a friend. (Now I'm not making a value statement there, he/she could well be a great person who just happens to get their rocks off in something I have difficulty relating to personally, or maybe it was simply an attempt at humor)

I've just checked through my own accepted list and can see quite a high proportion of photos of white men in business attire, and this is probably something that has played a part in me accepting them as I can relate to their 'visual profile'. (Now I'm not in the slightest but racist and have many friends and family of African and Afro-Caribbean descent, but am I sub-consciously being more responsive to people of a similar profile to me, or is it that I am being approached by more people like that simply because my own profile shows a hint of a suit?)

What are your own thought?
1
Diane Comeau's profile photo
 
I always check the profiles of the people that have included me in their circles. Regardless of race,color,attire,etc, I look to see if we have anything in common, in particular, any type of experience in internet marketing, entrepreneurship, internet consulting, small business solutions, etc. Thanks for sharing the "Influence at Work" site--looks very interesting.
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Leigh Cook

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Just showed this to my sons - doesn't it put a few things in perspective?
 
On the subject of size and scale in the Universe, this is a favorite video of mine showing the scale of stars.

The takeaway point from this is that space... is big. Really big.
You just won't believe how vastly hugely mindbogglingly big it is...
1
3
Joe Large's profile photoBarbara Robinson's profile photoAndrew Hebden's profile photo
3 comments
 
Exponential perspective, mind boggling don't you think?
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Leigh Cook

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Great quote...
 
“Formal education will make you a living; self education will make you a fortune.” -Jim Rohn
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Leigh Cook originally shared:
 
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2
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Leigh Cook

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Leigh Cook originally shared:
 
How do you use yours?

I'm curious about how different people are managing their G+ circles. So I thought I'd set up a quick survey.

It's really simple. Just click the + 1 button against the Comment that most closely describes you.

Whenever I circle a new contact...
2
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Leigh Cook

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What's your business card like?

You might have seen this before, but you need to think about it. Mine has trumpet sounds.
1
Leigh Cook's profile photoTØny Hine's profile photoDeborah Wallis's profile photo
3 comments
 
I think if this guy was showing off his wheels we'd all be thinking he was over-compensating for something. In fact, it would be kinda funny to see a spoof of this guy being mocked himself in the communal showers... "You call that a **? I don't think so!"
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Story
Tagline
Strategic Business Growth Consultant, Hundredfold Consulting
Introduction
My name is Leigh Cook. I live in the UK and help small and medium-sized businesses grow.
 
As a marketing consultant, business coach and management trainer, I help business owners boost their sales and increase their profits. through a combination of better marketing, smarter cost management and process leveraging.
 
I've worked in various business management roles for 27 years and have developed strengths in sales & marketing, finance and personnel development.
 
I started freelance consulting some years ago but initially found the 'feast or famine' demands on my time rather difficult. Then 3 years ago I joined the Hundredfold Consulting network who offer services and business support far beyond what I could ever provide alone, and on a really well-structured basis.
 
I was really impressed with their systems and had initially only signed up for some training to use them myself. It wasn't long before I decided to join their network and I haven't looked back since.
 
I've earned priority access to their Nurture Fund which means I'm able to provide development capital for clients with growth potential, so I don't have to turn clients away just because they can't find the money to get started.
 
Being involved with Hundredfold has also given me the opportunity to coach other consultants, which is very rewarding. I love encouraging people to grow and nurturing their potential to fruition.
 
I'm happily married and have two sons and a daughter. We spend an average of 6-8 weeks a year visiting my wife's side of the family in Martinique, a beautiful Caribbean island, and I'm now extending my consulting practice there.
 
It's meant that I've needed to work hard on my business French, which I'm sure would make my old school teacher laugh because foreign languages certainly weren't my strength at school.
 
I've been studying web technologies as part of my passion for marketing since the mid 1990's and while building my Caribbean client base, I've taken on responsibility for managing the Hundredfold website as I can easily do this from overseas.
 
The boys have become rather fond of home-grown mangoes, fresh coconut water and splashing in the clear blue waters all around the coast. It's tough, but I guess someone's got to do it.
 
Of course none of this would be possible unless my wonderful wife had committed to home-educating them and unless I'd made that bold decision to get out of the rat-race.
 
With Hundredfold not only have I been able to enjoy this kind of freedom - which you'd rarely get while working for an employer - but I've also been able to afford to make these decisions. This would have been far more difficult in my early days of 'feast or famine' as a lonely freelancer without this support network.
Bragging rights
On top of my consulting work, for the past 6 years I've put a little back by teaching business and management degree students at the University of Chichester as a part-time lecturer. This work focuses on the successful use of IT in business, particularly the Internet, through smarter use of web technology. That's not really much to 'brag' about, unless you knew about the kind of student I was myself. Let's just say I was certainly no academic!
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Previously
West Sussex - Martinique
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Occupation
Senior Business Growth Consultant with Hundredfold Consulting
Employment
  • I love to share ideas with entrepreneurs, innovators and marketers about strategies for improving personal / business effectiveness. I find social networking a great way to do this. Offline I support my family by working as a profit-growth consultant to small business owners/managers with up to 50 employees, and self-employed professionals in many walks of life. As I work with clients on an entirely 'pay-for-performance' basis, my family only gets fed when my input delivers clear results in terms of significant, measurable increase in profits. As you can imagine that's not a risk I'd take without extensive experience behind me, but I like to keep fully up-to-date by engaging with other switched-on people in this field. I also like to give back to my circles by sharing ideas, information and posts that I find most useful and valuable. I'm approachable and generous, so if there's anything you'd like a second opinion about, just let me know and I'll do what I can to help. It's nice to 'meet' you today, I'd like to welcome you into my circle and I hope you find our relationship a deeply rewarding one.
    present
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Male