There were a number of versions of the 'Happy little Vegemites’ jingle recorded in the 1950s. This is the most famous version: a family affair for the Parker family recorded in the EMI Studios in Sydney in the late 1950s. It includes singer Betty Parker, dubbed the queen of commercials, imitating a child’s voice, as well as her younger siblings Julia and Stephen Parker, who were children at the time. The solo voice at the end of the song belongs to Betty’s daughter, Linda Marcy.
Alan Weekes, a jingle writer for advertising company J Walter Thompson in Sydney, composed the tune but it was Bob Gibson, a famous band leader and musical director, who set the style by arranging it as a 6/8 march. The marching arrangement of the tune of Happy Little Vegemites has been used in advertising campaigns for Vegemite ever since.
Full story with audio: http://bit.ly/17cSBSP
- University of Western Sydney
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