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Nathan Butters
"Moral courage is the most valuable and usually the most absent characteristic in men." -- General George S. Patton
"Moral courage is the most valuable and usually the most absent characteristic in men." -- General George S. Patton

Nathan's posts

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This is a great little breakdown of some key elements that can be at issue in the SEO world. It rings very true to my experience in the agencies I've worked in.

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Gotta love Tesla coils. I think this would be a fun project to do on this scale or slightly larger. My first thought is making Halloween decorations where you put a tesla coil on a rail system and have it track with people coming to the door to set off small lights or activate spooky decorations.
If you've always wanted to make a Tesla coil, here's a simple-looking one you could put together over the holidays :-).

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Spring, on the way to school.

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A moment of blossoming brightness amongst the normalcy of New Haven.

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Great article.
I really must remember to pass things on here more often. Here, I went to my MP (who voted against same-sex marriage), and then I wrote a thing:

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Also, if you know anything about Koala's this picture is so ironic and terrifying that one has to love it even more.

"Beneath the seemingly literal and thus faithful translation [from Greek to Latin] there is concealed, rather, a translation of Greek experience into a different way of thinking. Roman thought takes over the Greek words without a corresponding, equally authentic experience of what they say, without the Greek word. The rootlessness of Western thought begins with this translation." – Martin Heidegger, The Origin of the Work of Art

Note: this is a nice feature, to actually be able to quote things properly and add basic typographical changes.

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Greatly amused by this video.

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Awesome! I can't wait for this to come out!

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*Four Tips to Succeed with #Data *

I was at the University of Tennessee Business School yesterday to talk about digital analytics. There we some amazing presentations from Capitol One, IBM, Caterpillar and Terradata.

I particularly enjoyed the presentation from Capitol One about how they are succeeding with their #BigData initiatives.

You need to have four organizational capabilities to succeed with data:

Strategic alignment: Data has to be a competitive advantage. You need to have a plan, how will you use data as a competitive advantage?

Analytical DNA: data needs to be part of every decision made within your organization. Have a question about the competitive landscape? Use data. Wondering what's popular with your customers? Use data.

Management & talent development: You need to have and nurture great talent, it's about the people! This is an idea that +Avinash Kaushik has been talking about for years. Appreciate your people. Create a unique environment that let's them grow. If they feel like they're not growing they will leave.

Innovation dedication: Data needs to be a core competency, it's not a side project. You need to go all in. And you need to dedicate a team to innovation. That should be their job, create innovative ways to use data.

I think a lot of these tips also apply to other data initiatives, like web/app analytics.

#googleanalytics   #webanalytics   #digitalanalytics  
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