The Nature of the Game: Is Gamification A Commie Plot?
Had an interesting interaction this morning with . Carey pointed out how a title to one of my content curations, Is Gamification A Commie Plot http://sco.lt/82E43N , could be politically incorrect. He is correct, but I am an Internet marketer and so don't make money from being politically correct.
I'm not one of those indiscriminate flame throwers either creating controversy for its own sake. In this case I carefully evaluated the piece and decided how far I could push the title. Gamification has the beginnings of a backlash because it got too hot too fast.
The title played on the growing questioning of gamification created by a questionable piece of Forrester research claiming 90% of gamification will fail. I don't question the results since they seem correct. I question the shooting fish in a barrel nature of the research. 90% of ALL Internet marketing fails in its first iteration.
I also agree with Forrester's underlying theme - that many who hop on to gamification as a fad will be disappointed at the WORK required and fade away. That too is always true. Every non-Internet marketer looks for silver bullets. I confess to a certain romance with the idea of a free lunch too no matter how many times evidence insists on the idea as an illusion.
The nature of the game is we MUST disrupt to win (yet another one of my recent posts: http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html
Hope this explains my thinking.
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- What a great thread to start the day with!'s analysis of the share is pretty spot on as usual. Having read the post I will add that I spent a year, almost, living in Russia a few years back. My friends there were Russian and they remembered the USSR days. Despite all the many ills the system produced it had two underlying strengths: A. It offered hope for the future (we know that was the carrot, dangled before the horse, but it was still hope). B. It created a strong sense of community.
I was interested at the effects of both of these. The first allowed a large percentage of the population to shrug off any current inconveniences and plod on, the second allowed them to do the first, cheerfully.
It should be noted that hope and smiles are in short supply in current Russia. In both cases (then and now) a great people have been let down by their leaders. Gamification (of a sort) allowed happiness to exist for a brief while.Mar 8, 2013
- you were right. Thank you for the ping.Mar 8, 2013
- Thanks David that was my take from afar too. The old USSR system, for all of its flaws, created a sense of common enemy (us I guess :) and common goals. I wrote a piece about these Tough Mudder races late last night that create this esprit de corps (common enemy, community) quickly among strangers battling obstacles.
The thing the CEO of Tough Mudder said that really got my attention was, "Experiences are the new luxury goods because experiences APPRECIATE in value," wow could hardly sleep last night that statement had me so excited (lol).
In a way the old USSR was a "Tough Mudder" race writ large. You confirm what I sensed, that some of the air has gone out of the tire in Russia and the few are making HUGE rewards as the many grope.
Such a lopsided distribution would seem to be returning us back to the beginning again, back to the bad old Czarist days when the few ruled the many. That such regression is happening economically and in full sight to the new EVEREST we are talking about with your new Value System and my Save The World Marketing idea is perplexing and confusing.
The muscle memory of a people may be stronger than the brightest of bright lights. Let's hope not since to do the same thing and expect a different result seems the very definition of cultural an political insanity (I write thinking how USA seems trapped in much the same endless wobble these days).
Perhaps this dislocation, the dissonance we discussed between GET IT and CLUELESS is to be expected with so much change so fast. We also know there is a "dark side", a very authoritarian side to the web where the big get BIGGER so fast the become God-like.
If we didn't have a rebel horde's ability to topple just as quickly I would be more concerned (can you say MySpace?).. It feels as if giant forces are playing chess with our SOUL. WHITE is lined up and playing your NEW VALUE SYSTEM and our SAVE WORLD game as BLACK moves aggressively to consolidate, centralize and control leaving a thin film of a freedom glimpsed and teased but never fully realized.
I hope the forces playing WHITE move astutely and avoid the aggressive moves to consolidate and topple from our MASTER competitor. We play for the future, we play for hearts and minds, we play for all there is.
Thanks for the great share and insight. I am sorry to know my far away read wasn't wrong. As we think on the COMMONS and THE SHARE more we must give up ideas of nation-state proprietary thinking (seems old already with our mobile connectivity across space and time).
Information sharing shouldn't know or be bounded by such artificial and time constrained ideas. The distance between ME and my Russian counterpart is nothing at all, nothing at all. We are closer and more peaceful when we competitively collaborate. Once we are all muddy there is simply the need to HELP, SHARE and GIVE :).
There was nothing more fun after a tough game of rugby than drinking away the pain and retelling the story of our collaborative competition. My school colors were PINK and GREY so we had, as you might expect, a chip on our shoulder from jump only resolved by the first hard hit and the last cold beer (lol).
Thanks David. MartyMar 8, 2013
- Marty, truth indeed in every word. The systems we set up resist our efforts to change them. I am, this weekend (with a little luck) coming up for air. There is hope yet, I just need to grab some time and put it down in writing.
Semper Fi. :)Mar 8, 2013
- Serge A.+3We Russians, just like trying new things but we are not very consistent in our endeavours :-) We tried communism, it didn't work. Hold your breath - Putin's Russia is readying something else yet again (and I am a believer) :-)
USSR didn't find an enemy in 'you'. Apparently if you look at the soviet propaganda plackards you will notice - USSR was hating the same people we hate here in North America. Namely the rich get richer ones. And if you take a closer look at anti USSR propaganda in US, you will notice that the objects of attack aren't the people, they are the leaders of regime.
In my opinion, the truth is neither Russian leaders nor Western rich were (or are) evil. They just didn't understand each other. The west always wanted to be friends with Russia and vice versa. But the problem is, you can only understand Russia with your soul.
And Russians have their perfect weapon (no, not the nuclear bombs). Notice how David Amerland has been converted. (Shhhh
, its Vodka)
Here is my favourite description of Russia by a poet.
_You will not grasp her with your mind
Or cover with a common label,
For Russia is one of a kind —
Believe in her, if you are able_Mar 8, 2013
- Fingers are crossed Sergey and nothing but good thoughts headed your and Russia's way. Together we are stronger and smarter than we are apart :). MartyMar 9, 2013