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Motivate Inc.
Segment Leadership | Custom Insights | Media Activation
Segment Leadership | Custom Insights | Media Activation
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One in five Gen Zers find Snapchat influential in their purchase decisions, twice as many as Millennials, and is active on Snapchat a whopping 11 times a day: https://hubs.ly/H0bSHzj0
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Family and community are integral to the Asian-American household. Build your brand messaging for these consumers using these strategies:
https://hubs.ly/H0bSJvd0
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Do you know about the Out & Equal Workplace Summit? Learn more about it, and other opportunities to reach LGBTQ consumers:
https://hubs.ly/H0bSJvp0
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The public is more than ready for LGBTQ representation in their ads, and they want brands to get on board: https://hubs.ly/H0bSHhH0
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Learn to align your brand message with the stories and shopping trends of African-American consumers. Take a look at the infographic:
https://hubs.ly/H0bSJv80
AA Buying Power and Trends
AA Buying Power and Trends
resources.motivateroi.com
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Scared of alienating your consumers? Check out how Cards Against Humanity embraces controversy in its brand messaging and packaging: https://hubs.ly/H0bSHhx0
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How "Love, Simon" helps this generation's LGBTQ youth and their parents:
https://hubs.ly/H0bSHyv0
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Hispanic consumers will buy new autos over used autos more often than non-Hispanic White consumers as they are able to pass it down to their children: https://hubs.ly/H0bSJtM0
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Summer is a busy time for home renovations, and the LGBTQ segment is no stranger to these projects. Seventy percent of LGBTQ baby boomers are homeowners, and LGBTQ people host more in-home entertainment for friends and family than the average consumer.
https://hubs.ly/H0btqlC0
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Motivate's Gregg Witt addresses some of the difficult challenges youth marketers face and how these brands can build their relevance and credibility. https://hubs.ly/H0btrVS0
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