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Karen Ballard
Worked at Idaho Division of Tourism
Attended University of California, Berkeley
92 followers|9,203 views
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Awesome Lineup for Idaho World Trade Day April 30th at BSU. Learn all about how to expand your business opportunities.
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Karen Ballard

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One of my favorite topics and projects when I worked for the state.
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Please place on your daily "to do" list through Dec 30th. SV needs and deserves your love
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Highly recommend
 
Presented in partnership with U.S. Travel Association.

Please join Google as we share the latest trends from our annual Traveler's Road to Decision geared specifically towards Destination Marketing Organizations. During this Hangout on Air, we'll deep dive into updates on digital travel behavior, the multi-screen world as well as the role of online video in influencing travel, all with the goal of helping marketers better understand their audience. We'll then take a look at how a few destinations have transformed these insights into successful marketing campaigns to reach prospective visitors. We hope you'll join us to learn from your peers and contribute to the conversation! 

Watch the Hangout On Air live via the +Google Travel stream. 

Presented by:
Google
U.S. Travel Association 
Ipsos

Don't forget to ask your questions before or during the event using the hashtag #GoogleTravel. We'll answer them on air. 
Destination Digital—A Perspective for DMOs, Presented by Google and U.S. Travel
Thu, October 24, 2013, 2:00 PM
Watch the Hangout On Air at www.google.com/+GoogleTravel

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Karen Ballard

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Great shots of last year's Idaho World Trade Day. Early Bird signup ends April 1st http://www.cvent.com/events/idaho-world-trade-day/event-summary-96124925ea834c4497eb6c748dadcaa4.aspx
 
Dustin, here are some pics from World Trade Day 2013
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Learning the meaning of sisu led me to this lovely blog. Enjoy.
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More sad news. :(
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In case you need to track me down
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People
Have her in circles
92 people
Lisa Gerber's profile photo
John Poimiroo's profile photo
Todd Skelton's profile photo
Loren Mooney's profile photo
Melissa Cleland's profile photo
Cirstan Fitch's profile photo
Alexi Fitch's profile photo
Education
  • University of California, Berkeley
    Legal Studies
Work
Employment
  • Idaho Division of Tourism
    Former Administrator, 2007 - 2013
    Director of Tourism for Idaho tasked with developing and implementing Idaho’s travel promotion and marketing program with a $3.5 million budget as well as oversee a $3 million regional travel and convention grant program for non-profit tourism organizations. I represented the Department’s interest in tourism and general policy via speeches and public appearances throughout the state and other locations as appropriate and served as the key contact with regard to integration of tourism activities that supported other state and federal agencies and organizations’ operations. During my tenure we implemented a strategic social media program for the Division, which included separate marketing, policy and niche accounts in Twitter, Facebook, Linkedin and branded blogs. I also served as the Department’s key contact on tourism matters with the legislature, Western States Tourism Policy Council, Pacific Northwest Economic Region, and the Idaho Recreation and Tourism Initiative.
  • Idaho Division of Tourism
    International Tourism Specialist, 1992 - 2007
    Responsibilities included expansion of international visitation to Idaho by generating interest, creating awareness and enhancing the image of the State of Idaho and its tourism product at international trade shows and on trade missions. From 1995 to 2007 Idaho product in tour operator catalogs and websites increased 510% in the countries where Idaho has representation through Rocky Mountain International. France and Belgium led the growth at 1855%, followed by our largest overseas tourism market, the United Kingdom at 777%. Italy has increased 271% since we opened that market in 1999 and Germany is stabilizing at 129% growth.
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Gender
Female