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IEG
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IEG leads the way in sponsorship solutions.
IEG leads the way in sponsorship solutions.

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IEG’s most recent survey of associations reveals many positive developments related to sponsorship, most dramatically that 75 percent of respondents reported an increase in partnership revenue last year. This is a significant rise from 2011 when just 54 percent of associations saw year-over-year revenue growth.

The survey also examines how associations approach sponsorship—from the number of staff and departments who work with corporate partners to the benefits offered. #sponsorship #association  

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The Donald Sterling scandal has introduced a new concept for our industry—the idea of suspending a sponsorship. New blog post from +Jim Andrews #sponsorship #sportsbiz  

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IEG Consulting shares key insights and actionable takeaways from our 14th annual sponsorship decision-makers survey #sponsorship  

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Blog post from +Lesa Ukman  features three great examples of how banks are activating through sponsorship content #sponsorship #activation  

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The 2014 results of our annual IEG/Performance Research Sponsorship Decision-makers Survey reveal an interest in more tangible benefits beyond those that offer visibility, an increasing reliance on marketing agencies to help execute sponsorships, and improvement into measuring the impact of partnership programs. Download the full results. #sponsorship  

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Sponsorship spending by North American companies is expected to total $20.6 billion in 2014, up 4.3% from 2013. Although sponsorship is still seeing steady growth, corporate interest in other marketing alternatives, particularly digital, has dampered enthusiasm. #sponsorship #infographic  

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Blog post from IEG's +Jim Andrews highlights key ideas, practices, trends & takeaways from the IEG 2014 sponsorship conference. #ieg2014 #sponsorship  

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Music Sponsorship Spending To Total $1.34 Billion In 2014 [INFOGRAPHIC]

Music provides an unparalleled platform to engage consumers through a key passion point.

#music   #sponsorship   #infographic   #entertainment  

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The top eight business technology sponsors alone spend more than $300 million annually, with budgets on par with consumer giants such as Procter & Gamble, Sprint, J.P. Morgan Chase and Dr. Pepper Snapple Group. in the business technology category.

Discover why these B2B marketers are taking on B2C qualities at the same time they are discovering dramatic new ways to showcase their solutions by improving rightsholders’ businesses and helping partners foster deeper relationships with fans and supporters. #sponsorship   #b2b #b2bmarketing

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IEG has forecast growth in sponsorship spending this year, but at a slower rate than any of the past three years. We attribute this to marketers’ growing interest in (and spending on) digital, social and mobile media.

But as the report shows, the rise of digital marketing should provide a boost to sponsorship, as brands and properties recognize the power of partnerships to deliver relevant and sharable content.

Download Sponsorship Spending Report: Where the Dollars Are Going and Trends for 2014

#sponsorship  
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