I am doing a little research for a company I am considering working with. Tonight along with a friend we have been exploring trust signal the company is projecting or not projecting. My friend and I do have different tolerance levels and Ideas of trust but there are many we share. It is interesting that my friend would totally condemn a company for what, if Benjamin Franklin did the video, would be called bawdy. My friend calls it beyond naughty. I thought it was amusing. Apparently my friend is not the audience. 

The point is that trust signals matter. While the video in question does not bother me it does bother my friend, whose demographics happen to be part of my fan base. This brings me to a second point, it does matter to me as a producer and content creator what my fan base thinks about the businesses I work with. 
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