Thinking the wrong things about e-book pricing in that blog post I promised I'd write -- come, join the discussion, won't you?
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- I've got an eBook for $2.99 and another for $.99 - and I've sold nearly twice as many copies of the first as I have of the second, though they've been available nearly the same length of time. There's definitely a weird perception of price, cost, and value for eBooks that hasn't properly sorted itself yet.May 2, 2012
- No mystery there for me,0.99 tells me the book is worth exactly that much. 2.99 tells me that the product is worth paying a higher price for it.
I don't buy 0.99 books unless they come from an author I know and trust. I'm even wary of free books, but I'll pick them up because I figure if my brain gets raped by horrible story telling, at least I didn't have to pay for the brain rape.
2.99 is a comfortable price point. I feel if I get done over by a bad author, I'm justified in ripping them in reviews. At 0.99, I feel that the author didn't value their work or there is a reason it is set at 0.99.
I'd still rather pay 9.99 for an e-book from an author backed by a big-name publisher. Between the publisher and the price, I'm fairly confident I will get a read worth the 10 bucks.
I wonder if that makes sense. I'm sure it did when I started writing this comment.May 2, 2012
- It does make sense. I just always look at it from the broken PoV of thinking the price point should reflect amount of content rather than quality.
I need to stop thinking this way. My stories are good and I deserve ALL THE MONIES.May 2, 2012
- I agree withand to reiterate the comment I just posted on the blog:
Imagine this scenario: the next George RR Martin book comes out in HB at $30 and the ebook is $25. I think there are hoards of people who will pay that to read it NOW. When the TPB comes out the ebook price drops accordingly, and again with the MM edition.
I don't think the public is ready for this yet, thanks to the glut of cheap ebooks out there, but if big-name authors and publishers keep this in mind we could get there in the next decade.May 2, 2012
- Shouldn't the length of the work be part of the pricing strategy as well? I'd pay no more than $0.99 for something that's short and won't last me more than an hour, while I'll agree to pay $9.99 for something as epic as Game of Thrones. I wish I could find more books in the $5-7 range.May 2, 2012
- But why would you be well and truly pissed off if you knew you were paying the higher price to read it right away? If you buy a DVD when it's first released you know you'll pay a higher price than by waiting till it turns up in the $9.99 bin.
I would also argue about whether a hardback is a more valuable product. Not to me it isn't. It takes up more room on my toppling bookshelves and gives me neck strain carrying it around and reading it in bed. Perhaps to some people an e-book is more valuable because they can carry hundreds of them around. I think we need to get past the idea of value being in the packaging, and consider value to be the content (and the timing of when you get that content).May 4, 2012