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Mat Morrison
1,728 followers -
Social Misanthrope and amateur data sleuth.
Social Misanthrope and amateur data sleuth.

1,728 followers
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Mat Morrison's posts

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I'm going to be in Dublin from 4-6 November for the Summit. Anyone want to catch up?
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I wrote this article for +Stephen Waddington's blog. Some really nice insights fall out of the data. I've only got 5 people's twitter data in the analysis though; I'd love to have more. If you're willing to share, I'm willing to put the hours in...

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Here's something I made. 

Lots of people are just getting to grips with Twitter Analytics for the first time, but many advertisers have had access for many months.

Here I share one thing that we've all learned (you've got to filter your replies out of the analysis set) and demonstrate a few useful Excel techniques.

It's my first attempt at making a screencast, and I learned a lot while doing it. But I'd be very grateful for any feedback.

Today I left Starcom MediaVest Group where I spent the past 4 years learning from and being challenged by some of the smartest people with whom I've had the pleasure of working.

Thank you all of you. It's been a great journey.

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Does anyone have a multiple linear regression for dummies link?

I think I've understood how it works... but would like to be sure. 

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I've got a business book idea: for a year, I will try to make all my business and life decisions based on the last infographic I saw.

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By me, on LinkedIn.

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I've been looking for this chart since Christmas. I was trying to make a point about teenagers' social networks being more homogenous than older users: I posited that their friends would tend to live locally, attend the same or similar schools, and be more or less the same age.

The point I was hoping to make was that there was less pressure on them to use Facebook rather than other social apps. That when they left home, went away to university, got a job etc. (note that I was making several unjustified sociodemographic assumptions) they'd find themselves using Facebook.

I'm not so sure about this now, although I'm firmly of the opinion that Facebook is here to stay.

But it's reassuring to see tat the hypothesis about ages was correct.

Chart from this fascinating article: https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859
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