Profile cover photo
Profile photo
Stephane Lagrange
594 followers -
Digital marketing & eCommerce expert, Founder at WebTarget
Digital marketing & eCommerce expert, Founder at WebTarget

594 followers
About
Posts

Post has attachment
What do you think content that builds trust looks like?
"I think that it’s human, it’s personal, it’s relevant, it isn’t greedy, and it doesn’t trick people. If the recipient knew what the sender knows, would she still be happy? If the answer to that question is yes, then it’s likely it’s going to build trust."
http://bit.ly/16AAIQt #brandedcontent #contentmarketing #sethgodin via +content
Add a comment...

Post has attachment
"We want to step back and allow capital, all forms of capital, intellectual capital, working capital, and human capital to flow, to where it can best be leveraged and in doing so, help lift and transform the global economy." http://bit.ly/1FCbbAA #socialmedia   #inc   #innovation  
Add a comment...

Post has attachment
“We might say the objective of paid content is to deliver on some marketing goal, but we also want it to be good content,” said Josh Schwartz, Chartbeat’s chief data scientist. “The reason we can compare benchmarking against editorial is that we think paid content should be just as engaging.”#contentmarketing #brandedcontent  via +Contently 
http://bit.ly/1HZt9zS
Add a comment...

Post has attachment
Google goes one step further than ZMOT to help us understand the customer's journey in the digital mobile first world.
"These moments, or “micro-moments,” are when we act on a need—to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences being shaped."
http://onforb.es/1CmtRU6 #zmot #marketing #buyersjourney via +Brian Solis 
Add a comment...

Post has attachment
Breaking down the equation for "overnight success". 
SUCCESS = GRIT + VISION + VALUE + OPPORTUNITY. 
Would you agree?
http://linkd.in/1DZAn7z #entrepreneurship
Add a comment...

Post has attachment
Listening to Sheryl Adkins-Green, CMO at Mary Kay on #brandloyalty & on empowering 3 million saleswomen with marketing tools and a strong culture. #rdvcmo #lesaffaires
Photo
Add a comment...

Post has attachment
#Gmail users, the Boomerang App has been a huge productivity tool for me (also on mobile). I promote their product also because they have great customer service and deserve to be supported. 
Enjoy their "spring2015" 24hr only #coupon for 30% OFF 1 year subscription. +Boomerang for Gmail 
http://bit.ly/1CNa5VC
Add a comment...

Post has attachment
Do you have a solid #contentmaketing foundation? Four pillars for Content Marketing planning success http://bit.ly/1GnUE4Z #ROI #strategy
Wait while more posts are being loaded