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William Mills Agency
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The Nation's Preeminent Public Relations and Marketing Firm for the Financial Industry
The Nation's Preeminent Public Relations and Marketing Firm for the Financial Industry

27 followers
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Bank Innovation 2017, Finovate Spring, Fiserv Forum 2017, IMTC USA, CMBA Western Secondary Conference, CUES Execu/Net, Tradestreaming Summit, MBA Annual, American Banker Small Business Banking Conference, and CUNA Supervisory Committee & Internal Audit Conference are just a few conferences happening throughout 2017. For a full list download our 2017 Financial Trade Show Directory. http://hubs.ly/H06w4QH0 

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As long as financial institutions continue to accept and manage deposits, the
frequency and sophistication of cyberattacks will continue to escalate. To overcome an attack, organizations must deploy a security data platform that unifies data across all cybersecurity solutions and network devices. The financial industry is long overdue for a sustainable, scalable approach to
cybersecurity that equips today’s financial institutions with the necessary tools to combat the latest threats from cyber criminals. http://hubs.ly/H06gKjJ0

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Dark Social is sharing of content through social media platforms from outside sources that are not trackable by analytics platforms. So why does this even matter for the fintech industry? For starters, it impacts the quality of your marketing intelligence. Today’s social media users are interested in having direct interaction with other users through social platforms, but it has eliminated the ability to track web traffic originating from these platforms. However, there are successful work arounds like shortened links. http://hubs.ly/H06KkQt0

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Though there is some relaxation of compliance as a result of the Federal Reserve’s changes to (some) reporting rules, compliance will continue to be a significant portion of a financial institution’s technology budget. In order to manage this cost, some banks are turning to the idea of “CISO (Chief
Information Security Officer) in a box,” the concept of using a third party, rather than fulltime employee(s) to manage much of the compliance, says TTV Capital’s Banks. http://hubs.ly/H06gL2-0

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FirstClose selects William Mills Agency for PR services to enhance brand awareness in the mortgage technology industry. “We are excited to be working with William Mills Agency to communicate our value to the industry, and demonstrate how our solutions enable lenders to better serve their clients with more efficient loan turnarounds,” said Tim Smith, co-founder and president of FirstClose. http://hubs.ly/H06Hdtw0

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The 2017 Financial Trade Show Directory provides a full list of all the shows by industry sector and month. The industry sectors include payments, mortgage, banking, credit unions, user conferences, and insurance. Download our directory today to plan out your trade show strategy for the year. http://hubs.ly/H06w3NH0

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Safe Systems engaged William Mills Agency (WMA) to manage and create marketing content, increase brand awareness and generate new business prospects for its sales team. With the help of WMA, Safe Systems increased their monthly website visits to 7,927 and their monthly leads to 181. This relationship also resulted in ver 1,100 marketing qualified leads delivered to sales and nearly $2 million in revenue for Safe Systems. Learn what WMA did to help Safe Systems achieve these results in our case study: http://hubs.ly/H06CvjN0

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This year’s MBA Servicing Conference & Expo continued conversations about the high cost of doing business, the uncertainty surrounding compliance and how to use technology to help save money. It featured mPower keynote speaker, Lissiah Hundley & conversation around blockchain. Read our recap blog to see what the highlights: http://hubs.ly/H06Cyh-0

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Michael Misoyianis Named CFO at William Mills Agency. Misoyianis has been with the agency for more than 10 years, and as CFO he will now head all financial responsibilities for the agency. “Michael Misoyianis’ skillful handling of varied responsibilities has given us great confidence in his ability to lead the agency’s financial future,” said William Mills III, CEO of William Mills Agency. http://hubs.ly/H06zNnN0

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Conferences and trade shows remain strategically important for businesses to help establish themselves as thought leaders, build brand awareness and generate leads. To help keep track of key events in 2017, we compiled a detailed listing of trade shows by industry sectors. http://hubs.ly/H06w2dd0
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